An examination of Loctite's decision to release The University Of Notre Dame Endowment Executive Summary, its new instantaneous adhesive dispenser has actually heighted the fact that the dispenser would not be complementing the business's existing line of product. The reality that Loctite is a leader in instantaneous adhesives and operates in a market which has low price level of sensitivity shows that using a low priced adhesive under Loctite's name would just be minimizing the business's revenue in the long run. With threats of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new potential launch, Loctite does not have a legitimate argument for launching The University Of Notre Dame Endowment Executive Summary aside from the reality that the model of the new innovation has been established and is ready to be launched under the business's name.
A suggested marketing mix in case the company chooses to proceed with the launch advises the price to be listed below $250 with the item being targeted at a niche section such as that of the 'automobile repair work' so that the company does not wind up losing the market share of its high-end models to The University Of Notre Dame Endowment Executive Summary because of the item's low cost. Distribution through distributors is recommended as per the marketing mix instead of going with the sales group since the expense of each sales call is $120 which would not be an economically possible move for a low cost product. A promotional campaign can not be eliminated from the marketing mix given that the initial awareness has to be produced in order to reach out to possible consumers in the targeted segment.