An examination of Loctite's decision to introduce The University Store Textbook Travails Executive Summary, its new immediate adhesive dispenser has heighted the reality that the dispenser would not be complementing the company's current product line. The fact that Loctite is a leader in immediate adhesives and runs in a market which has low price sensitivity indicates that using a low priced adhesive under Loctite's name would just be decreasing the business's revenue in the long run. With risks of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for releasing The University Store Textbook Travails Executive Summary other than the reality that the model of the brand-new development has actually been developed and is ready to be released under the business's name.
A suggested marketing mix in case the company chooses to proceed with the launch advises the cost to be below $250 with the product being targeted at a specific niche sector such as that of the 'automobile repairs' so that the company does not end up losing the market share of its high-end models to The University Store Textbook Travails Executive Summary because of the product's low cost. Circulation through distributors is suggested according to the marketing mix instead of going with the sales team since the expense of each sales call is $120 which would not be an economically practical move for a low cost product. A promotional project can not be removed from the marketing mix considering that the preliminary awareness has to be created in order to connect to possible consumers in the targeted sector.