An examination of Loctite's choice to introduce The Weekend That Changed Wall Street Executive Summary, its brand-new immediate adhesive dispenser has actually heighted the reality that the dispenser would not be complementing the company's current product line. The fact that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity suggests that using a low priced adhesive under Loctite's name would just be minimizing the business's revenue in the long run. With dangers of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new prospective launch, Loctite does not have a legitimate argument for launching The Weekend That Changed Wall Street Executive Summary other than the fact that the model of the new development has actually been established and is ready to be introduced under the business's name.
A suggested marketing mix in case the business chooses to go on with the launch recommends the cost to be listed below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repair work' so that the business does not end up losing the marketplace share of its high-end designs to The Weekend That Changed Wall Street Executive Summary because of the product's low cost. Distribution through distributors is recommended according to the marketing mix rather than opting for the sales group because the expense of each sales call is $120 which would not be an economically possible move for a low cost item. A promotional campaign can not be removed from the marketing mix given that the initial awareness needs to be created in order to connect to possible clients in the targeted sector.