An examination of Loctite's decision to introduce Transformational Gaming Zyngas Social Strategy C Executive Summary, its brand-new immediate adhesive dispenser has heighted the fact that the dispenser would not be complementing the business's existing product line. The fact that Loctite is a leader in instant adhesives and operates in a market which has low price level of sensitivity indicates that using a low priced adhesive under Loctite's name would only be decreasing the company's profits in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a legitimate argument for releasing Transformational Gaming Zyngas Social Strategy C Executive Summary aside from the reality that the prototype of the new creation has been developed and is ready to be launched under the business's name.
A recommended marketing mix in case the business decides to go ahead with the launch recommends the cost to be listed below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repairs' so that the company does not end up losing the marketplace share of its high-end models to Transformational Gaming Zyngas Social Strategy C Executive Summary because of the item's low cost. Circulation through distributors is recommended as per the marketing mix instead of opting for the sales group given that the cost of each sales call is $120 which would not be a financially feasible move for a low cost product. An advertising campaign can not be eliminated from the marketing mix considering that the initial awareness needs to be developed in order to connect to potential consumers in the targeted sector.