An assessment of Loctite's choice to launch Understand Your Network And Let Knowledge Flow Executive Summary, its new instant adhesive dispenser has actually heighted the truth that the dispenser would not be matching the business's present product line. The reality that Loctite is a leader in immediate adhesives and operates in a market which has low price level of sensitivity shows that providing a low priced adhesive under Loctite's name would only be lowering the business's earnings in the long run. With risks of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new possible launch, Loctite does not have a valid argument for introducing Understand Your Network And Let Knowledge Flow Executive Summary besides the fact that the prototype of the new development has been developed and is ready to be launched under the business's name.
A recommended marketing mix in case the business decides to go on with the launch advises the rate to be below $250 with the product being targeted at a niche section such as that of the 'motor vehicle repair work' so that the company does not end up losing the market share of its high-end models to Understand Your Network And Let Knowledge Flow Executive Summary because of the item's low cost. Distribution through suppliers is suggested based on the marketing mix rather than choosing the sales team considering that the expense of each sales call is $120 which would not be a financially feasible move for a low cost product. An advertising campaign can not be removed from the marketing mix considering that the initial awareness needs to be created in order to connect to prospective clients in the targeted section.