An assessment of Loctite's decision to release United Technologies Corporation Supplier Development Initiative Executive Summary, its brand-new instant adhesive dispenser has heighted the reality that the dispenser would not be matching the company's current product line. The fact that Loctite is a leader in immediate adhesives and runs in a market which has low price sensitivity indicates that using a low priced adhesive under Loctite's name would just be minimizing the company's income in the long run. With threats of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the brand-new potential launch, Loctite does not have a legitimate argument for launching United Technologies Corporation Supplier Development Initiative Executive Summary aside from the truth that the model of the brand-new invention has been developed and is ready to be released under the company's name.
A suggested marketing mix in case the business chooses to proceed with the launch recommends the price to be below $250 with the product being targeted at a specific niche segment such as that of the 'motor vehicle repair work' so that the company does not wind up losing the market share of its high-end designs to United Technologies Corporation Supplier Development Initiative Executive Summary because of the item's low cost. Circulation through distributors is suggested according to the marketing mix instead of choosing the sales group given that the cost of each sales call is $120 which would not be a financially practical move for a low cost item. An advertising project can not be gotten rid of from the marketing mix given that the preliminary awareness has to be created in order to reach out to possible clients in the targeted segment.