An assessment of Loctite's decision to launch Unitus B Microfinance 20 Reinventing An Industry Executive Summary, its new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be complementing the company's existing line of product. The reality that Loctite is a leader in immediate adhesives and runs in a market which has low price level of sensitivity suggests that offering a low priced adhesive under Loctite's name would only be decreasing the company's income in the long run. With hazards of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new prospective launch, Loctite does not have a valid argument for launching Unitus B Microfinance 20 Reinventing An Industry Executive Summary aside from the reality that the prototype of the new development has been developed and is ready to be released under the company's name.
A recommended marketing mix in case the business decides to proceed with the launch advises the rate to be below $250 with the item being targeted at a specific niche sector such as that of the 'automobile repairs' so that the business does not end up losing the marketplace share of its high-end designs to Unitus B Microfinance 20 Reinventing An Industry Executive Summary because of the item's low cost. Circulation through suppliers is recommended according to the marketing mix rather than selecting the sales team considering that the expense of each sales call is $120 which would not be an economically practical move for a low cost product. An advertising project can not be eliminated from the marketing mix given that the preliminary awareness has to be created in order to reach out to potential clients in the targeted sector.