An examination of Loctite's decision to introduce Unity Airways Chris Watson A Executive Summary, its brand-new instant adhesive dispenser has actually heighted the reality that the dispenser would not be matching the business's current product line. The fact that Loctite is a leader in immediate adhesives and operates in a market which has low price level of sensitivity indicates that offering a low priced adhesive under Loctite's name would only be minimizing the business's profits in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for launching Unity Airways Chris Watson A Executive Summary other than the reality that the prototype of the new creation has actually been established and is ready to be launched under the business's name.
A suggested marketing mix in case the business decides to proceed with the launch recommends the rate to be below $250 with the item being targeted at a specific niche segment such as that of the 'motor vehicle repairs' so that the company does not wind up losing the market share of its high-end designs to Unity Airways Chris Watson A Executive Summary because of the product's low cost. Circulation through distributors is suggested based on the marketing mix instead of going with the sales team because the expense of each sales call is $120 which would not be an economically practical move for a low cost product. A marketing project can not be removed from the marketing mix because the initial awareness has to be produced in order to reach out to possible clients in the targeted sector.