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Unity Airways Chris Watson A Generic Strategy Case Study Help


Unity Airways Chris Watson A Generic Strategy Generic Strategy Case Study HelpIn this area we would be evaluating the generic strategies that have been used by Unity Airways Chris Watson A Generic Strategy to highlight locations which can be targeted for highlighting a competitive edge that can result in a sustainable development technique for Unity Airways Chris Watson A Generic Strategy.

Focus Strategy: Niche Marketing

We have actually discussed three possible alternatives for Unity Airways Chris Watson A Generic Strategy which can be pursued in terms of specific niche marketing. Prior to we look at these options, a conversation relating to why Unity Airways Chris Watson A Generic Strategy needs an alternative earnings development design is shared listed below.

We have currently talked about how Unity Airways Chris Watson A Generic Strategy has three earnings sources including its theatre operations, movie circulation and system leasing. As we take a look at the earnings statements for 2004 to 2007, we can observe disparity in regards to profitability and development in earnings. A fall in earnings especially in 2006 and 2007 suggests that business needs to focus on locations of development which can promise consistency in earnings growth and profitability.

As we check out each of the revenue sources for Unity Airways Chris Watson A Generic Strategy, we can see how the system-leasing business of Unity Airways Chris Watson A Generic Strategy has dependency on the growth of theatres and even then there is a constraint in terms of the variety of theatres that can be opened up.

As far as the theatre operations are concerned, earnings from this source depend on the number of theatres that Unity Airways Chris Watson A Generic Strategy runs. Along with that, expanding the variety of theatres may cause high capital costs for Unity Airways Chris Watson A Generic Strategy where the possibility of further overheads in the form of interest payments on loans for capital expense may result in lower net success.

Franchises or Alliances:

We have already discussed the financial obligation to properties, liquidity and profitability of the company in the ratio analysis done earlier to examine the internal monetary position of Unity Airways Chris Watson A Generic Strategy which would give additional clarity regarding the fact that increasing the long term liability is not a possible option for growth. One possible option that can be evaluated further is to give franchises of Unity Airways Chris Watson A Generic Strategy or to have alliances with other companies which can promote growth with minimal capital expense.

Documentaries:

If we explore Unity Airways Chris Watson A Generic Strategy position in its movie circulation business, we can see how there is a greater orientation towards producing documentary movies. Focusing on documentaries in terms of broadening the film circulation service indicates restricting the number of releases to a couple of documentaries that might not be bring in more than the present audience.