An assessment of Loctite's decision to release V Cola Confidential Instructions For Cash Adman Executive Summary, its brand-new immediate adhesive dispenser has heighted the fact that the dispenser would not be complementing the business's current line of product. The truth that Loctite is a leader in immediate adhesives and runs in a market which has low price sensitivity suggests that offering a low priced adhesive under Loctite's name would just be decreasing the business's income in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new potential launch, Loctite does not have a legitimate argument for introducing V Cola Confidential Instructions For Cash Adman Executive Summary aside from the reality that the model of the new invention has been established and is ready to be released under the business's name.
A suggested marketing mix in case the business chooses to proceed with the launch advises the rate to be listed below $250 with the product being targeted at a specific niche segment such as that of the 'motor vehicle repair work' so that the business does not end up losing the market share of its high-end models to V Cola Confidential Instructions For Cash Adman Executive Summary because of the item's low cost. Distribution through distributors is suggested as per the marketing mix instead of opting for the sales team since the cost of each sales call is $120 which would not be a financially feasible move for a low cost product. A marketing campaign can not be eliminated from the marketing mix given that the preliminary awareness needs to be created in order to connect to potential customers in the targeted section.