An assessment of Loctite's choice to launch V Cola Confidential Instructions For Cf Oh Executive Summary, its new instant adhesive dispenser has actually heighted the truth that the dispenser would not be matching the business's current product line. The fact that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity suggests that using a low priced adhesive under Loctite's name would only be decreasing the business's revenue in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for introducing V Cola Confidential Instructions For Cf Oh Executive Summary other than the truth that the prototype of the brand-new creation has actually been developed and is ready to be introduced under the business's name.
A recommended marketing mix in case the business chooses to proceed with the launch suggests the rate to be below $250 with the product being targeted at a specific niche segment such as that of the 'motor vehicle repair work' so that the company does not end up losing the marketplace share of its high-end models to V Cola Confidential Instructions For Cf Oh Executive Summary because of the product's low cost. Distribution through suppliers is recommended as per the marketing mix instead of selecting the sales team given that the cost of each sales call is $120 which would not be a financially possible move for a low cost product. A marketing project can not be eliminated from the marketing mix given that the initial awareness has to be created in order to connect to possible customers in the targeted segment.