An assessment of Loctite's decision to introduce V Cola Confidential Instructions For Connie Sultant Executive Summary, its new immediate adhesive dispenser has heighted the reality that the dispenser would not be complementing the company's present line of product. The reality that Loctite is a leader in immediate adhesives and runs in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would only be decreasing the business's profits in the long run. With hazards of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for launching V Cola Confidential Instructions For Connie Sultant Executive Summary besides the fact that the prototype of the new invention has been established and is ready to be released under the company's name.
A recommended marketing mix in case the business chooses to proceed with the launch suggests the cost to be below $250 with the item being targeted at a niche section such as that of the 'automobile repairs' so that the business does not end up losing the market share of its high-end models to V Cola Confidential Instructions For Connie Sultant Executive Summary because of the product's low cost. Circulation through suppliers is recommended based on the marketing mix instead of choosing the sales team because the cost of each sales call is $120 which would not be a financially feasible move for a low cost product. An advertising campaign can not be gotten rid of from the marketing mix because the preliminary awareness needs to be produced in order to connect to possible clients in the targeted sector.