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A recommended marketing mix in case the business decides to go ahead with the launch suggests the price to be below $250 with the product being targeted at a specific niche segment such as that of the 'automobile repair work' so that the business does not wind up losing the marketplace share of its high-end models to V Cola Confidential Instructions For Mark Ketting Executive Summary because of the item's low cost. Circulation through suppliers is recommended as per the marketing mix rather than opting for the sales group since the expense of each sales call is $120 which would not be a financially feasible move for a low cost item. An advertising project can not be gotten rid of from the marketing mix considering that the preliminary awareness has to be produced in order to reach out to potential consumers in the targeted section.