An examination of Loctite's decision to introduce V Cola General Instructions Executive Summary, its brand-new instant adhesive dispenser has actually heighted the fact that the dispenser would not be matching the business's present product line. The fact that Loctite is a leader in immediate adhesives and runs in a market which has low price level of sensitivity indicates that offering a low priced adhesive under Loctite's name would just be minimizing the business's profits in the long run. With hazards of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new potential launch, Loctite does not have a legitimate argument for launching V Cola General Instructions Executive Summary aside from the reality that the prototype of the new innovation has been developed and is ready to be introduced under the business's name.
A recommended marketing mix in case the company chooses to go ahead with the launch recommends the rate to be listed below $250 with the item being targeted at a niche segment such as that of the 'automobile repairs' so that the company does not wind up losing the market share of its high-end models to V Cola General Instructions Executive Summary because of the product's low cost. Circulation through suppliers is recommended based on the marketing mix instead of opting for the sales team because the cost of each sales call is $120 which would not be a financially possible move for a low cost item. A promotional campaign can not be eliminated from the marketing mix considering that the initial awareness has to be produced in order to connect to possible clients in the targeted sector.