As far as the legal and political elements are worried, the whole movie market is affected by the threat of piracy which could potentially produce a negative influence on the overall income of the film market. Having said that, copyright laws offer protection to the film industry in regards to preventing piracy.
While the legal and political environment provides defense to movie makers, globalization and development of technological factors have increased legal obstacles such as ease of piracy and breaking intellectual property rights.
It ought to be noted that motion pictures become part of the entertainment industry while expense on any form of entertainment is generally an optional expense which is more or a luxury instead of a need. We look at the contrast of the GDP trend with the trend in demand for films, we can see that the 2 are not straight proportional recommending that any change in GDP development does not necessarily bring about a change in this specific home entertainment.
As far as the social-cultural aspects are worried, it should be noted that the 70% of IMAX viewers are between the ages of 19 and 56 which enables a lot of variety when it concerns selecting a specific section. Additionally with bulk of the viewers being college or university students with a typical household earnings of $70,000, the purchasing power of the target audience shows possibilities of increasing viewership.
With elements such as 'parents showing an interest in their children's option of entertainment' and 'greater buying power in homes' due to both moms and dads contributing towards the household income, we can see that the entertainment organisation has a great deal of potential for market gamers.
While technological elements have actually contributed towards lowering the cost of entertainment with the introduction of multimedia, truth based home entertainment, house theatres, cable networks, the pressure on theatres has actually increased in regard to making the theatre experience richer for consumers in order to make it more attractive than viewing films at home. Furthermore, while innovations have contributed towards the hazard of 'piracy' they have also contributed towards ease of keeping and dispersing movies.