An assessment of Loctite's choice to introduce Valuing Project Achieve Executive Summary, its new instantaneous adhesive dispenser has actually heighted the fact that the dispenser would not be complementing the company's current line of product. The fact that Loctite is a leader in instantaneous adhesives and operates in a market which has low price level of sensitivity shows that providing a low priced adhesive under Loctite's name would only be reducing the company's revenue in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for releasing Valuing Project Achieve Executive Summary other than the reality that the prototype of the brand-new innovation has been established and is ready to be introduced under the company's name.
A recommended marketing mix in case the company decides to go on with the launch suggests the rate to be below $250 with the item being targeted at a specific niche segment such as that of the 'motor vehicle repair work' so that the business does not end up losing the marketplace share of its high-end designs to Valuing Project Achieve Executive Summary because of the product's low cost. Distribution through suppliers is suggested as per the marketing mix rather than choosing the sales group because the cost of each sales call is $120 which would not be an economically possible move for a low cost product. A marketing campaign can not be eliminated from the marketing mix since the initial awareness has to be created in order to reach out to prospective clients in the targeted section.