An evaluation of Loctite's decision to introduce Walt Disney Company Investor Communications Strategy Executive Summary, its brand-new instantaneous adhesive dispenser has heighted the truth that the dispenser would not be complementing the company's present line of product. The reality that Loctite is a leader in instantaneous adhesives and operates in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would just be decreasing the company's revenue in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new prospective launch, Loctite does not have a valid argument for releasing Walt Disney Company Investor Communications Strategy Executive Summary other than the truth that the prototype of the brand-new innovation has actually been established and is ready to be released under the business's name.
A suggested marketing mix in case the business chooses to proceed with the launch advises the price to be listed below $250 with the product being targeted at a specific niche section such as that of the 'automobile repair work' so that the company does not wind up losing the market share of its high-end models to Walt Disney Company Investor Communications Strategy Executive Summary because of the product's low cost. Circulation through distributors is recommended based on the marketing mix rather than selecting the sales team because the cost of each sales call is $120 which would not be an economically practical move for a low cost item. An advertising campaign can not be removed from the marketing mix considering that the initial awareness needs to be created in order to connect to prospective consumers in the targeted section.