As far as the political and legal aspects are concerned, the whole movie industry is affected by the hazard of piracy which might possibly produce a negative effect on the general revenue of the film market. Having stated that, copyright laws use defense to the movie market in terms of dissuading piracy.
While the political and legal environment offers protection to film makers, globalization and improvement of technological factors have actually increased legal challenges such as ease of piracy and breaking copyright rights.
It must be kept in mind that motion pictures are part of the show business while expenditure on any kind of entertainment is basically an optional expense which is more or a high-end rather than a need. However, we take a look at the comparison of the GDP trend with the pattern in demand for movies, we can see that the two are not straight proportional recommending that any change in GDP growth does not always produce a change in this specific entertainment.
As far as the social-cultural factors are concerned, it must be noted that the 70% of IMAX audiences are in between the ages of 19 and 56 which enables a lot of variety when it concerns choosing a specific section. Furthermore with bulk of the viewers being college or university students with an average home earnings of $70,000, the acquiring power of the target market reveals possibilities of increasing viewership.
With elements such as 'moms and dads showing an interest in their children's option of entertainment' and 'greater buying power in families' due to both parents contributing towards the household income, we can see that the entertainment company has a lot of potential for market gamers.
While technological elements have actually contributed towards decreasing the cost of entertainment with the introduction of multimedia, reality based entertainment, home theatres, cable television networks, the pressure on theatres has actually increased in regard to making the theatre experience richer for consumers in order to make it more attractive than enjoying films at home. In addition, while developments have contributed towards the threat of 'piracy' they have also contributed towards ease of storing and dispersing movies.