An evaluation of Loctite's decision to introduce Water Funds Financing Natures Ability To Protect Water Supplies Executive Summary, its new instantaneous adhesive dispenser has actually heighted the truth that the dispenser would not be complementing the company's existing line of product. The truth that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity indicates that using a low priced adhesive under Loctite's name would only be minimizing the company's income in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a valid argument for introducing Water Funds Financing Natures Ability To Protect Water Supplies Executive Summary aside from the truth that the model of the brand-new innovation has been developed and is ready to be launched under the company's name.
A recommended marketing mix in case the business decides to go on with the launch recommends the price to be below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repairs' so that the company does not wind up losing the marketplace share of its high-end models to Water Funds Financing Natures Ability To Protect Water Supplies Executive Summary because of the item's low cost. Distribution through suppliers is suggested according to the marketing mix instead of choosing the sales team because the cost of each sales call is $120 which would not be an economically feasible move for a low cost item. An advertising project can not be gotten rid of from the marketing mix considering that the initial awareness has to be produced in order to connect to prospective customers in the targeted section.