An examination of Loctite's decision to introduce Wells Fargo Online Financial Services A Spanish Version Executive Summary, its brand-new instant adhesive dispenser has heighted the reality that the dispenser would not be matching the company's present product line. The truth that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity indicates that offering a low priced adhesive under Loctite's name would just be reducing the business's earnings in the long run. With threats of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new prospective launch, Loctite does not have a legitimate argument for launching Wells Fargo Online Financial Services A Spanish Version Executive Summary besides the reality that the model of the brand-new invention has been developed and is ready to be introduced under the company's name.
A recommended marketing mix in case the business chooses to proceed with the launch advises the rate to be listed below $250 with the item being targeted at a specific niche sector such as that of the 'motor vehicle repairs' so that the company does not end up losing the marketplace share of its high-end models to Wells Fargo Online Financial Services A Spanish Version Executive Summary because of the item's low cost. Distribution through suppliers is recommended according to the marketing mix instead of choosing the sales team since the cost of each sales call is $120 which would not be an economically possible move for a low cost item. A marketing project can not be removed from the marketing mix since the initial awareness has to be created in order to reach out to prospective customers in the targeted section.