An examination of Loctite's decision to release West Ham United Football Clubs Olympic Stadium Move Executive Summary, its new instant adhesive dispenser has actually heighted the truth that the dispenser would not be matching the business's current product line. The truth that Loctite is a leader in immediate adhesives and operates in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would just be decreasing the business's earnings in the long run. With threats of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for launching West Ham United Football Clubs Olympic Stadium Move Executive Summary other than the truth that the prototype of the brand-new innovation has actually been developed and is ready to be launched under the business's name.
A suggested marketing mix in case the company decides to proceed with the launch recommends the cost to be listed below $250 with the product being targeted at a niche segment such as that of the 'motor vehicle repairs' so that the company does not wind up losing the market share of its high-end models to West Ham United Football Clubs Olympic Stadium Move Executive Summary because of the product's low cost. Distribution through suppliers is recommended according to the marketing mix rather than choosing the sales group because the expense of each sales call is $120 which would not be a financially possible move for a low cost item. A marketing project can not be gotten rid of from the marketing mix considering that the preliminary awareness needs to be created in order to reach out to possible clients in the targeted sector.