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West Ham United Football Clubs Olympic Stadium Move Case Study Help Checklist

West Ham United Football Clubs Olympic Stadium Move Case Study Help Checklist

West Ham United Football Clubs Olympic Stadium Move Case Study Solution
West Ham United Football Clubs Olympic Stadium Move Case Study Help
West Ham United Football Clubs Olympic Stadium Move Case Study Analysis



3 C Analyses for Evaluating West Ham United Football Clubs Olympic Stadium Move decision to launch Case Study Solution


The following area focuses on the 3Cs of marketing for West Ham United Football Clubs Olympic Stadium Move where the company's clients, competitors and core competencies have evaluated in order to validate whether the decision to launch Case Study Help under West Ham United Football Clubs Olympic Stadium Move brand would be a practical alternative or not. We have actually firstly looked at the type of customers that West Ham United Football Clubs Olympic Stadium Move handle while an assessment of the competitive environment and the business's weaknesses and strengths follows. Embedded in the 3C analysis is the justification for not launching Case Study Help under West Ham United Football Clubs Olympic Stadium Move name.
West Ham United Football Clubs Olympic Stadium Move Case Study Solution

Customer Analysis

West Ham United Football Clubs Olympic Stadium Move consumers can be segmented into two groups, industrial consumers and last consumers. Both the groups utilize West Ham United Football Clubs Olympic Stadium Move high performance adhesives while the business is not only associated with the production of these adhesives however also markets them to these consumer groups. There are 2 types of products that are being offered to these prospective markets; instant adhesives and anaerobic adhesives. We would be concentrating on the consumers of instantaneous adhesives for this analysis given that the marketplace for the latter has a lower capacity for West Ham United Football Clubs Olympic Stadium Move compared to that of instantaneous adhesives.

The overall market for instantaneous adhesives is around 890,000 in the United States in 1978 which covers both client groups which have actually been identified earlier.If we take a look at a breakdown of West Ham United Football Clubs Olympic Stadium Move prospective market or consumer groups, we can see that the company offers to OEMs (Original Devices Producers), Do-it-Yourself customers, repair and upgrading business (MRO) and makers dealing in items made from leather, plastic, wood and metal. This variety in consumers suggests that West Ham United Football Clubs Olympic Stadium Move can target has numerous options in terms of segmenting the market for its new item specifically as each of these groups would be needing the same kind of item with respective changes in need, quantity or product packaging. Nevertheless, the client is not price sensitive or brand name conscious so releasing a low priced dispenser under West Ham United Football Clubs Olympic Stadium Move name is not an advised choice.

Company Analysis

West Ham United Football Clubs Olympic Stadium Move is not simply a producer of adhesives however delights in market leadership in the immediate adhesive industry. The business has its own knowledgeable and competent sales force which includes worth to sales by training the business's network of 250 distributors for facilitating the sale of adhesives. West Ham United Football Clubs Olympic Stadium Move believes in special circulation as suggested by the fact that it has picked to sell through 250 distributors whereas there is t a network of 10000 suppliers that can be checked out for expanding reach through suppliers. The company's reach is not restricted to North America only as it likewise takes pleasure in international sales. With 1400 outlets spread all across North America, West Ham United Football Clubs Olympic Stadium Move has its internal production plants instead of using out-sourcing as the preferred method.

Core proficiencies are not restricted to adhesive production just as West Ham United Football Clubs Olympic Stadium Move also focuses on making adhesive giving devices to help with the use of its items. This dual production method gives West Ham United Football Clubs Olympic Stadium Move an edge over competitors given that none of the rivals of giving devices makes immediate adhesives. Additionally, none of these competitors sells straight to the consumer either and uses distributors for connecting to customers. While we are looking at the strengths of West Ham United Football Clubs Olympic Stadium Move, it is important to highlight the business's weaknesses.

Although the company's sales staff is proficient in training suppliers, the reality remains that the sales team is not trained in offering equipment so there is a possibility of relying heavily on distributors when promoting adhesive equipment. However, it needs to also be kept in mind that the distributors are revealing unwillingness when it pertains to selling devices that requires servicing which increases the obstacles of selling equipment under a specific brand.

The business has actually items aimed at the high end of the market if we look at West Ham United Football Clubs Olympic Stadium Move item line in adhesive equipment especially. The possibility of sales cannibalization exists if West Ham United Football Clubs Olympic Stadium Move offers Case Study Help under the exact same portfolio. Offered the reality that Case Study Help is priced lower than West Ham United Football Clubs Olympic Stadium Move high-end product line, sales cannibalization would definitely be affecting West Ham United Football Clubs Olympic Stadium Move sales profits if the adhesive equipment is sold under the business's trademark name.

We can see sales cannibalization impacting West Ham United Football Clubs Olympic Stadium Move 27A Pencil Applicator which is priced at $275. There is another possible threat which could decrease West Ham United Football Clubs Olympic Stadium Move income if Case Study Help is introduced under the company's brand. The reality that $175000 has actually been spent in promoting SuperBonder recommends that it is not a great time for releasing a dispenser which can highlight the fact that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the instant adhesive.

In addition, if we take a look at the market in general, the adhesives market does not show brand orientation or cost consciousness which offers us two additional factors for not introducing a low priced item under the company's brand name.

Competitor Analysis

The competitive environment of West Ham United Football Clubs Olympic Stadium Move would be studied through Porter's five forces analysis which would highlight the degree of rivalry in the market.


Degree of Rivalry:

Currently we can see that the adhesive market has a high growth capacity due to the presence of fragmented segments with West Ham United Football Clubs Olympic Stadium Move taking pleasure in leadership and a combined market share of 75% with two other market players, Eastman and Permabond. While market competition in between these gamers could be called 'intense' as the customer is not brand name conscious and each of these gamers has prominence in terms of market share, the reality still stays that the industry is not filled and still has numerous market segments which can be targeted as potential specific niche markets even when launching an adhesive. We can even point out the fact that sales cannibalization might be leading to market rivalry in the adhesive dispenser market while the market for immediate adhesives provides development potential.


Bargaining Power of Buyer: The Bargaining power of the buyer in this industry is low especially as the buyer has low understanding about the product. While companies like West Ham United Football Clubs Olympic Stadium Move have managed to train distributors concerning adhesives, the last customer depends on suppliers. Roughly 72% of sales are made straight by producers and distributors for instantaneous adhesives so the buyer has a low bargaining power.

Bargaining Power of Supplier: Given the reality that the adhesive market is dominated by three players, it could be stated that the supplier delights in a greater bargaining power compared to the buyer. However, the fact remains that the supplier does not have much influence over the buyer at this point particularly as the buyer does disappoint brand recognition or price sensitivity. When it comes to the adhesive market while the producer and the buyer do not have a significant control over the real sales, this suggests that the distributor has the greater power.

Threat of new entrants: The competitive environment with its low brand name commitment and the ease of entry revealed by foreign Japanese rivals in the immediate adhesive market indicates that the marketplace allows ease of entry. However, if we take a look at West Ham United Football Clubs Olympic Stadium Move in particular, the business has double abilities in regards to being a manufacturer of instantaneous adhesives and adhesive dispensers. Possible hazards in devices giving market are low which reveals the possibility of developing brand awareness in not only immediate adhesives however likewise in giving adhesives as none of the market players has actually handled to place itself in double abilities.

Risk of Substitutes: The threat of replacements in the immediate adhesive industry is low while the dispenser market in particular has replacements like Glumetic suggestion applicators, built-in applicators, pencil applicators and sophisticated consoles. The fact stays that if West Ham United Football Clubs Olympic Stadium Move introduced Case Study Help, it would be enjoying sales cannibalization for its own items. (see appendix 1 for structure).


4 P Analysis: A suggested Marketing Mix for Case Study Help

West Ham United Football Clubs Olympic Stadium Move Case Study Help


Despite the fact that our 3C analysis has actually given numerous factors for not launching Case Study Help under West Ham United Football Clubs Olympic Stadium Move name, we have actually a recommended marketing mix for Case Study Help given listed below if West Ham United Football Clubs Olympic Stadium Move decides to go on with the launch.

Product & Target Market: The target market picked for Case Study Help is 'Motor vehicle services' for a variety of factors. There are presently 89257 facilities in this sector and a high use of approximately 58900 lbs. is being utilized by 36.1 % of the marketplace. This market has an extra development potential of 10.1% which may be a good enough specific niche market sector for Case Study Help. Not only would a portable dispenser deal convenience to this particular market, the truth that the Do-it-Yourself market can also be targeted if a potable low priced adhesive is being sold for use with SuperBonder. The item would be sold without the 'glumetic tip' and 'vari-drop' so that the consumer can decide whether he wants to choose either of the two devices or not.

Price: The suggested cost of Case Study Help has actually been kept at $175 to the end user whether it is offered through distributors or through direct selling. A price listed below $250 would not need approvals from the senior management in case a mechanic at a motor vehicle maintenance shop needs to acquire the product on his own.

West Ham United Football Clubs Olympic Stadium Move would just be getting $157 per unit as displayed in appendix 2 which provides a breakdown of gross success and net success for West Ham United Football Clubs Olympic Stadium Move for introducing Case Study Help.

Place: A distribution model where West Ham United Football Clubs Olympic Stadium Move straight sends the product to the local distributor and keeps a 10% drop delivery allowance for the distributor would be utilized by West Ham United Football Clubs Olympic Stadium Move. Considering that the sales group is currently participated in selling instant adhesives and they do not have knowledge in selling dispensers, including them in the selling process would be pricey especially as each sales call costs approximately $120. The distributors are currently offering dispensers so selling Case Study Help through them would be a favorable choice.

Promotion: A low promotional spending plan needs to have been assigned to Case Study Help however the reality that the dispenser is a development and it requires to be marketed well in order to cover the capital expenses incurred for production, the suggested marketing strategy costing $51816 is suggested for at first presenting the product in the market. The prepared advertisements in magazines would be targeted at mechanics in lorry maintenance stores. (Recommended text for the advertisement is shown in appendix 3 while the 4Ps are summed up in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
West Ham United Football Clubs Olympic Stadium Move Case Study Analysis

Although a recommended plan of action in the form of a marketing mix has been talked about for Case Study Help, the fact still remains that the item would not complement West Ham United Football Clubs Olympic Stadium Move line of product. We have a look at appendix 2, we can see how the overall gross success for the two models is expected to be roughly $49377 if 250 units of each model are made annually based on the plan. However, the initial prepared advertising is approximately $52000 annually which would be putting a stress on the company's resources leaving West Ham United Football Clubs Olympic Stadium Move with a negative earnings if the costs are designated to Case Study Help just.

The reality that West Ham United Football Clubs Olympic Stadium Move has already incurred a preliminary financial investment of $48000 in the form of capital cost and model development shows that the earnings from Case Study Help is insufficient to undertake the danger of sales cannibalization. Aside from that, we can see that a low priced dispenser for a market showing low flexibility of demand is not a more effective option specifically of it is impacting the sale of the business's earnings producing models.



Executive Summary Porters Five Forces Analysis Pestel Analysis Financial Analysis
Generic Strategy Vrine Analysis