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A suggested marketing mix in case the company chooses to go ahead with the launch recommends the price to be listed below $250 with the item being targeted at a niche sector such as that of the 'motor vehicle repair work' so that the business does not wind up losing the market share of its high-end models to Why I Use The Case Method To Teach Accounting Executive Summary because of the item's low cost. Circulation through distributors is suggested based on the marketing mix rather than opting for the sales group considering that the expense of each sales call is $120 which would not be an economically feasible move for a low cost item. A marketing project can not be eliminated from the marketing mix considering that the initial awareness has to be created in order to reach out to possible clients in the targeted section.