An examination of Loctite's choice to introduce Writing To Reflect Mindful Leadership In The Face Of Change Executive Summary, its new instantaneous adhesive dispenser has heighted the reality that the dispenser would not be complementing the business's existing product line. The reality that Loctite is a leader in instant adhesives and operates in a market which has low price level of sensitivity indicates that providing a low priced adhesive under Loctite's name would just be minimizing the company's income in the long run. With dangers of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for releasing Writing To Reflect Mindful Leadership In The Face Of Change Executive Summary aside from the fact that the prototype of the new development has been developed and is ready to be introduced under the company's name.
A recommended marketing mix in case the business chooses to go ahead with the launch suggests the rate to be below $250 with the item being targeted at a specific niche sector such as that of the 'automobile repairs' so that the company does not end up losing the market share of its high-end models to Writing To Reflect Mindful Leadership In The Face Of Change Executive Summary because of the product's low cost. Circulation through suppliers is recommended according to the marketing mix instead of selecting the sales group given that the cost of each sales call is $120 which would not be a financially practical move for a low cost item. A promotional project can not be gotten rid of from the marketing mix because the initial awareness has to be produced in order to connect to prospective customers in the targeted sector.