An assessment of Loctite's choice to release Yale University Investments Office June 2003 Executive Summary, its brand-new instantaneous adhesive dispenser has actually heighted the truth that the dispenser would not be matching the business's present product line. The reality that Loctite is a leader in instantaneous adhesives and runs in a market which has low price level of sensitivity indicates that offering a low priced adhesive under Loctite's name would just be lowering the business's income in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new potential launch, Loctite does not have a valid argument for launching Yale University Investments Office June 2003 Executive Summary aside from the reality that the prototype of the new invention has been established and is ready to be launched under the business's name.
A recommended marketing mix in case the business decides to go on with the launch recommends the cost to be below $250 with the product being targeted at a niche sector such as that of the 'motor vehicle repairs' so that the company does not wind up losing the market share of its high-end designs to Yale University Investments Office June 2003 Executive Summary because of the item's low cost. Distribution through suppliers is recommended according to the marketing mix rather than opting for the sales team given that the cost of each sales call is $120 which would not be a financially practical move for a low cost product. A promotional project can not be removed from the marketing mix since the initial awareness needs to be created in order to reach out to potential customers in the targeted sector.