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Yale University Investments Office November 1997 Generic Strategy Case Study Help


Yale University Investments Office November 1997 Generic Strategy Generic Strategy Case Study HelpIn this area we would be assessing the generic methods that have actually been used by Yale University Investments Office November 1997 Generic Strategy to highlight areas which can be targeted for highlighting a competitive edge that can result in a sustainable growth strategy for Yale University Investments Office November 1997 Generic Strategy.

Focus Strategy: Niche Marketing

We have actually gone over three possible options for Yale University Investments Office November 1997 Generic Strategy which can be pursued in terms of niche marketing. Before we look at these options, a conversation regarding why Yale University Investments Office November 1997 Generic Strategy needs an alternative income growth design is shared listed below.

We have already discussed how Yale University Investments Office November 1997 Generic Strategy has three income sources including its theatre operations, movie distribution and system leasing. As we look at the income statements for 2004 to 2007, we can observe disparity in terms of profitability and growth in earnings. A fall in earnings specifically in 2006 and 2007 suggests that the business needs to concentrate on locations of development which can promise consistency in revenue growth and success.

As we explore each of the earnings sources for Yale University Investments Office November 1997 Generic Strategy, we can see how the system-leasing business of Yale University Investments Office November 1997 Generic Strategy has reliance on the expansion of theatres and even then there is a constraint in terms of the number of theatres that can be opened up.

As far as the theatre operations are worried, earnings from this source depend on the number of theatres that Yale University Investments Office November 1997 Generic Strategy operates. In addition to that, expanding the variety of theatres might result in high capital costs for Yale University Investments Office November 1997 Generic Strategy where the possibility of more overheads in the form of interest payments on loans for capital investment may cause lower net success.

Franchises or Alliances:

We have actually already gone over the financial obligation to properties, liquidity and profitability of the company in the ratio analysis done earlier to examine the internal monetary position of Yale University Investments Office November 1997 Generic Strategy which would offer more clearness relating to the reality that increasing the long term liability is not a practical alternative for development. One possible option that can be examined further is to offer franchises of Yale University Investments Office November 1997 Generic Strategy or to have alliances with other companies which can promote expansion with very little capital expenditure.

Documentaries:

If we check out Yale University Investments Office November 1997 Generic Strategy position in its movie distribution organisation, we can see how there is a higher orientation towards producing documentary films. Focusing on documentaries in terms of expanding the film circulation service implies restricting the number of releases to a few documentaries that may not be drawing in more than the present audience.