An assessment of Loctite's choice to release Yale University Investments Office Executive Summary, its new instant adhesive dispenser has actually heighted the reality that the dispenser would not be complementing the company's current product line. The truth that Loctite is a leader in immediate adhesives and operates in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would only be decreasing the business's profits in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a legitimate argument for introducing Yale University Investments Office Executive Summary besides the fact that the model of the new invention has been developed and is ready to be released under the business's name.
A recommended marketing mix in case the company decides to go on with the launch suggests the cost to be below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repair work' so that the business does not wind up losing the marketplace share of its high-end designs to Yale University Investments Office Executive Summary because of the item's low cost. Circulation through suppliers is suggested according to the marketing mix rather than choosing the sales team considering that the cost of each sales call is $120 which would not be an economically feasible move for a low cost item. A promotional campaign can not be gotten rid of from the marketing mix given that the preliminary awareness needs to be created in order to reach out to possible clients in the targeted sector.