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Alacrity Housing Chennai B Generic Strategy Case Study Help


Alacrity Housing Chennai B Generic Strategy Generic Strategy Case Study HelpIn this section we would be assessing the generic methods that have actually been used by Alacrity Housing Chennai B Generic Strategy to highlight locations which can be targeted for highlighting an one-upmanship that can cause a sustainable development method for Alacrity Housing Chennai B Generic Strategy.

Focus Strategy: Niche Marketing

According to Michael porter's generic methods, services have the option of operating as niche players where they concentrate on a smaller sized section of the marketplace. Alacrity Housing Chennai B Generic Strategy has the option of operating as a specific niche player by making large format films and systems rather than catering to the mass market. We have actually talked about 3 possible alternatives for Alacrity Housing Chennai B Generic Strategy which can be pursued in terms of niche marketing. Before we look at these options, a discussion concerning why Alacrity Housing Chennai B Generic Strategy needs an alternative profits growth model is shared below.

We have already talked about how Alacrity Housing Chennai B Generic Strategy has 3 income sources including its theatre operations, film distribution and system leasing. As we take a look at the earnings declarations for 2004 to 2007, we can observe disparity in regards to profitability and growth in profits. A fall in earnings specifically in 2006 and 2007 recommends that the business needs to concentrate on locations of development which can guarantee consistency in profits development and success.

As we explore each of the profits sources for Alacrity Housing Chennai B Generic Strategy, we can see how the system-leasing organisation of Alacrity Housing Chennai B Generic Strategy has dependence on the growth of theatres and even then there is a limitation in regards to the number of theatres that can be opened up.

As far as the theatre operations are worried, revenues from this source depend on the variety of theatres that Alacrity Housing Chennai B Generic Strategy operates. Together with that, broadening the variety of theatres may result in high capital expenses for Alacrity Housing Chennai B Generic Strategy where the possibility of further overheads in the form of interest payments on loans for capital expense may result in lower net success.

Franchises or Alliances:

We have already gone over the financial obligation to assets, liquidity and success of the company in the ratio analysis done earlier to examine the internal financial position of Alacrity Housing Chennai B Generic Strategy which would provide additional clarity relating to the fact that increasing the long term liability is not a possible choice for development. One possible alternative that can be evaluated further is to offer franchises of Alacrity Housing Chennai B Generic Strategy or to have alliances with other business which can promote expansion with very little capital expense.

Documentaries:

If we explore Alacrity Housing Chennai B Generic Strategy position in its movie distribution business, we can see how there is a higher orientation towards producing documentary movies. Focusing on documentaries in terms of expanding the movie circulation service suggests limiting the number of releases to a couple of documentaries that may not be drawing in more than the present audience.