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Danish National Advanced Technology Foundation Generic Strategy Case Study Help


Danish National Advanced Technology Foundation Generic Strategy Generic Strategy Case Study HelpIn this section we would be evaluating the generic methods that have been used by Danish National Advanced Technology Foundation Generic Strategy to highlight locations which can be targeted for highlighting a competitive edge that can result in a sustainable growth technique for Danish National Advanced Technology Foundation Generic Strategy.

Focus Strategy: Niche Marketing

Based on Michael porter's generic methods, businesses have the alternative of operating as specific niche players where they concentrate on a smaller segment of the market. Danish National Advanced Technology Foundation Generic Strategy has the option of operating as a specific niche gamer by making big format films and systems rather than dealing with the mass market. We have actually discussed three possible options for Danish National Advanced Technology Foundation Generic Strategy which can be pursued in regards to niche marketing. Before we take a look at these alternatives, a conversation regarding why Danish National Advanced Technology Foundation Generic Strategy needs an alternative profits development model is shared below.

We have currently gone over how Danish National Advanced Technology Foundation Generic Strategy has 3 income sources including its theatre operations, film circulation and system leasing. As we take a look at the earnings statements for 2004 to 2007, we can observe inconsistency in regards to success and growth in profits. A fall in earnings especially in 2006 and 2007 recommends that business requires to concentrate on areas of growth which can promise consistency in earnings development and success.

As we check out each of the profits sources for Danish National Advanced Technology Foundation Generic Strategy, we can see how the system-leasing company of Danish National Advanced Technology Foundation Generic Strategy has dependence on the expansion of theatres and even then there is a constraint in regards to the number of theatres that can be opened up.

As far as the theatre operations are worried, earnings from this source depend on the variety of theatres that Danish National Advanced Technology Foundation Generic Strategy runs. In addition to that, expanding the variety of theatres might result in high capital costs for Danish National Advanced Technology Foundation Generic Strategy where the possibility of further overheads in the form of interest payments on loans for capital investment may result in lower net profitability.

Franchises or Alliances:

We have currently discussed the financial obligation to assets, liquidity and success of the company in the ratio analysis done earlier to examine the internal monetary position of Danish National Advanced Technology Foundation Generic Strategy which would provide further clarity concerning the reality that increasing the long term liability is not a practical alternative for development. One possible option that can be evaluated further is to give franchises of Danish National Advanced Technology Foundation Generic Strategy or to have alliances with other companies which can promote growth with minimal capital expenditure.

Documentaries:

If we explore Danish National Advanced Technology Foundation Generic Strategy position in its film circulation company, we can see how there is a higher orientation towards producing documentary. This does guarantee circulation Hollywood motion pictures which might lose their impact after the preliminary launch period, the fact still remains that documentaries do not pledge revenue growth particularly as the market share for these documentaries is limited to the very same segment. While Hollywood motion pictures are made in various genre, they also use the possibility of generating high profits within the preliminary days of screening. Focusing on documentaries in terms of expanding the movie circulation service suggests limiting the number of releases to a couple of documentaries that might not be attracting more than the existing audience. This highlights the fact that in order to attract a greater number of audiences to Danish National Advanced Technology Foundation Generic Strategy theatres, it is necessary to increase the number of motion pictures that are released under Danish National Advanced Technology Foundation Generic Strategy name.