An assessment of Loctite's decision to launch Inside The World Of The Project Baron Executive Summary, its brand-new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be complementing the business's present product line. The fact that Loctite is a leader in instantaneous adhesives and operates in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would only be decreasing the company's earnings in the long run. With risks of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for introducing Inside The World Of The Project Baron Executive Summary besides the truth that the prototype of the new development has been established and is ready to be introduced under the business's name.
A recommended marketing mix in case the company chooses to go ahead with the launch recommends the cost to be below $250 with the product being targeted at a niche sector such as that of the 'automobile repair work' so that the company does not end up losing the marketplace share of its high-end models to Inside The World Of The Project Baron Executive Summary because of the item's low cost. Circulation through distributors is recommended according to the marketing mix rather than choosing the sales group considering that the expense of each sales call is $120 which would not be an economically practical move for a low cost product. A marketing campaign can not be eliminated from the marketing mix considering that the preliminary awareness needs to be created in order to connect to prospective clients in the targeted section.