An examination of Loctite's choice to introduce Managing Romance In The Office Executive Summary, its brand-new instantaneous adhesive dispenser has actually heighted the reality that the dispenser would not be matching the business's present product line. The reality that Loctite is a leader in immediate adhesives and operates in a market which has low price level of sensitivity shows that offering a low priced adhesive under Loctite's name would only be minimizing the company's income in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new prospective launch, Loctite does not have a legitimate argument for launching Managing Romance In The Office Executive Summary other than the truth that the prototype of the brand-new creation has been developed and is ready to be launched under the company's name.
A recommended marketing mix in case the company chooses to go ahead with the launch advises the rate to be below $250 with the product being targeted at a niche section such as that of the 'motor vehicle repairs' so that the business does not end up losing the marketplace share of its high-end designs to Managing Romance In The Office Executive Summary because of the product's low cost. Circulation through distributors is suggested as per the marketing mix rather than opting for the sales team since the cost of each sales call is $120 which would not be an economically feasible move for a low cost product. A promotional campaign can not be removed from the marketing mix since the initial awareness has to be created in order to reach out to possible clients in the targeted section.