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The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy Case Study Help


The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy Generic Strategy Case Study HelpIn this section we would be assessing the generic strategies that have been utilized by The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy to highlight areas which can be targeted for highlighting a competitive edge that can result in a sustainable growth method for The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy.

Focus Strategy: Niche Marketing

We have gone over 3 possible alternatives for The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy which can be pursued in terms of niche marketing. Before we look at these options, a conversation regarding why The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy requires an alternative income development design is shared listed below.

We have actually already gone over how The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy has 3 income sources including its theatre operations, movie distribution and system leasing. As we look at the income statements for 2004 to 2007, we can observe inconsistency in terms of success and growth in profits. A fall in net income specifically in 2006 and 2007 suggests that business needs to focus on locations of development which can assure consistency in earnings development and profitability.

As we check out each of the profits sources for The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy, we can see how the system-leasing business of The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy has dependency on the expansion of theatres and even then there is a limitation in terms of the number of theatres that can be opened.

As far as the theatre operations are concerned, incomes from this source depend on the variety of theatres that The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy runs. Along with that, broadening the number of theatres might result in high capital costs for The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy where the possibility of more overheads in the form of interest payments on loans for capital expense might result in lower net profitability.

Franchises or Alliances:

We can see how the company has a long term financial obligation of $ 160,000,000 if we look at The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy balance sheet. We have currently gone over the financial obligation to assets, liquidity and profitability of the company in the ratio analysis done earlier to examine the internal monetary position of The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy which would give more clarity concerning the reality that increasing the long term liability is not a practical choice for development. This brings us to the conclusion that The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy is currently in a position where it needs to reduce its dependability on profits from theatre operations and needs to broaden through alternative options which need lower capital investment and promise greater net profitability. One possible alternative that can be assessed further is to give franchises of The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy or to have alliances with other companies which can promote growth with minimal capital investment. The possibility of losing a complete hold over the quality of services being used may prevent more orientation in this instructions.

Documentaries:

If we check out The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy position in its film circulation business, we can see how there is a higher orientation towards producing documentary. This does guarantee flow Hollywood motion pictures which may lose their effect after the preliminary launch duration, the fact still stays that documentaries do not pledge revenue development especially as the market share for these documentaries is restricted to the very same section. While Hollywood motion pictures are made in different category, they also offer the possibility of generating high revenues within the initial days of screening. Focusing on documentaries in terms of expanding the film circulation organisation suggests restricting the number of releases to a couple of documentaries that may not be bring in more than the present audience. This highlights the fact that in order to attract a greater number of audiences to The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy theatres, it is very important to increase the variety of motion pictures that are released under The Christchurch Earthquake And Crusaders Rubgy B Generic Strategy name.