WhatsApp

Ford Motor Co Supply Chain Strategy Portuguese Version Case Study Help Checklist

Ford Motor Co Supply Chain Strategy Portuguese Version Case Study Help Checklist

Ford Motor Co Supply Chain Strategy Portuguese Version Case Study Solution
Ford Motor Co Supply Chain Strategy Portuguese Version Case Study Help
Ford Motor Co Supply Chain Strategy Portuguese Version Case Study Analysis



3 C Analyses for Evaluating Ford Motor Co Supply Chain Strategy Portuguese Version decision to launch Case Study Solution


The following area concentrates on the 3Cs of marketing for Ford Motor Co Supply Chain Strategy Portuguese Version where the company's consumers, rivals and core competencies have assessed in order to validate whether the choice to launch Case Study Help under Ford Motor Co Supply Chain Strategy Portuguese Version trademark name would be a practical alternative or not. We have first of all taken a look at the type of consumers that Ford Motor Co Supply Chain Strategy Portuguese Version handle while an examination of the competitive environment and the business's weaknesses and strengths follows. Embedded in the 3C analysis is the reason for not releasing Case Study Help under Ford Motor Co Supply Chain Strategy Portuguese Version name.
Ford Motor Co Supply Chain Strategy Portuguese Version Case Study Solution

Customer Analysis

Both the groups utilize Ford Motor Co Supply Chain Strategy Portuguese Version high efficiency adhesives while the business is not only included in the production of these adhesives however also markets them to these customer groups. We would be focusing on the consumers of immediate adhesives for this analysis given that the market for the latter has a lower potential for Ford Motor Co Supply Chain Strategy Portuguese Version compared to that of immediate adhesives.

The total market for instantaneous adhesives is around 890,000 in the United States in 1978 which covers both customer groups which have actually been recognized earlier.If we look at a breakdown of Ford Motor Co Supply Chain Strategy Portuguese Version possible market or client groups, we can see that the company sells to OEMs (Original Equipment Producers), Do-it-Yourself clients, repair and revamping companies (MRO) and producers handling products made of leather, metal, wood and plastic. This variety in customers suggests that Ford Motor Co Supply Chain Strategy Portuguese Version can target has various choices in terms of segmenting the marketplace for its new product particularly as each of these groups would be needing the same type of item with particular changes in amount, demand or packaging. The client is not cost sensitive or brand name conscious so introducing a low priced dispenser under Ford Motor Co Supply Chain Strategy Portuguese Version name is not a suggested option.

Company Analysis

Ford Motor Co Supply Chain Strategy Portuguese Version is not simply a producer of adhesives however enjoys market leadership in the instant adhesive market. The company has its own proficient and qualified sales force which includes worth to sales by training the business's network of 250 distributors for assisting in the sale of adhesives.

Core competences are not restricted to adhesive production only as Ford Motor Co Supply Chain Strategy Portuguese Version also specializes in making adhesive giving devices to facilitate using its items. This double production method gives Ford Motor Co Supply Chain Strategy Portuguese Version an edge over competitors since none of the competitors of giving devices makes instantaneous adhesives. Furthermore, none of these competitors sells straight to the customer either and uses suppliers for connecting to consumers. While we are looking at the strengths of Ford Motor Co Supply Chain Strategy Portuguese Version, it is crucial to highlight the company's weak points.

The business's sales personnel is proficient in training suppliers, the reality stays that the sales group is not trained in selling devices so there is a possibility of relying heavily on suppliers when promoting adhesive equipment. However, it must also be kept in mind that the suppliers are showing unwillingness when it pertains to selling devices that needs servicing which increases the challenges of selling devices under a particular brand name.

If we take a look at Ford Motor Co Supply Chain Strategy Portuguese Version product line in adhesive equipment especially, the business has actually products targeted at the luxury of the market. If Ford Motor Co Supply Chain Strategy Portuguese Version sells Case Study Help under the very same portfolio, the possibility of sales cannibalization exists. Provided the reality that Case Study Help is priced lower than Ford Motor Co Supply Chain Strategy Portuguese Version high-end product line, sales cannibalization would certainly be impacting Ford Motor Co Supply Chain Strategy Portuguese Version sales revenue if the adhesive equipment is sold under the business's trademark name.

We can see sales cannibalization affecting Ford Motor Co Supply Chain Strategy Portuguese Version 27A Pencil Applicator which is priced at $275. There is another possible danger which might reduce Ford Motor Co Supply Chain Strategy Portuguese Version revenue if Case Study Help is introduced under the company's trademark name. The fact that $175000 has been spent in promoting SuperBonder recommends that it is not a good time for releasing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the instant adhesive.

Additionally, if we take a look at the marketplace in general, the adhesives market does disappoint brand orientation or rate consciousness which offers us two additional reasons for not launching a low priced item under the business's brand name.

Competitor Analysis

The competitive environment of Ford Motor Co Supply Chain Strategy Portuguese Version would be studied through Porter's five forces analysis which would highlight the degree of competition in the market.


Degree of Rivalry:

Currently we can see that the adhesive market has a high development capacity due to the existence of fragmented segments with Ford Motor Co Supply Chain Strategy Portuguese Version delighting in leadership and a combined market share of 75% with 2 other market players, Eastman and Permabond. While industry rivalry in between these players could be called 'intense' as the customer is not brand mindful and each of these gamers has prominence in regards to market share, the reality still remains that the market is not saturated and still has several market segments which can be targeted as possible specific niche markets even when releasing an adhesive. We can even point out the truth that sales cannibalization may be leading to market rivalry in the adhesive dispenser market while the market for immediate adhesives offers development potential.


Bargaining Power of Buyer: The Bargaining power of the buyer in this market is low especially as the buyer has low knowledge about the item. While companies like Ford Motor Co Supply Chain Strategy Portuguese Version have actually managed to train suppliers regarding adhesives, the last consumer is dependent on distributors. Around 72% of sales are made directly by makers and suppliers for immediate adhesives so the purchaser has a low bargaining power.

Bargaining Power of Supplier: Provided the fact that the adhesive market is controlled by 3 players, it could be said that the supplier enjoys a higher bargaining power compared to the purchaser. However, the fact remains that the provider does not have much influence over the purchaser at this moment specifically as the purchaser does not show brand acknowledgment or cost level of sensitivity. When it comes to the adhesive market while the producer and the buyer do not have a major control over the real sales, this indicates that the supplier has the higher power.

Threat of new entrants: The competitive environment with its low brand name commitment and the ease of entry shown by foreign Japanese competitors in the instantaneous adhesive market suggests that the marketplace permits ease of entry. If we look at Ford Motor Co Supply Chain Strategy Portuguese Version in specific, the business has double capabilities in terms of being a maker of instant adhesives and adhesive dispensers. Prospective threats in devices dispensing industry are low which reveals the possibility of producing brand awareness in not just instant adhesives however likewise in giving adhesives as none of the market players has actually managed to place itself in double capabilities.

Threat of Substitutes: The hazard of replacements in the instant adhesive market is low while the dispenser market in particular has alternatives like Glumetic idea applicators, inbuilt applicators, pencil applicators and sophisticated consoles. The fact remains that if Ford Motor Co Supply Chain Strategy Portuguese Version presented Case Study Help, it would be indulging in sales cannibalization for its own products. (see appendix 1 for structure).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Ford Motor Co Supply Chain Strategy Portuguese Version Case Study Help


Despite the fact that our 3C analysis has offered numerous reasons for not releasing Case Study Help under Ford Motor Co Supply Chain Strategy Portuguese Version name, we have actually a recommended marketing mix for Case Study Help offered listed below if Ford Motor Co Supply Chain Strategy Portuguese Version chooses to go ahead with the launch.

Product & Target Market: The target market picked for Case Study Help is 'Motor vehicle services' for a number of reasons. This market has an extra growth potential of 10.1% which might be a great enough niche market section for Case Study Help. Not only would a portable dispenser offer convenience to this specific market, the truth that the Diy market can also be targeted if a safe and clean low priced adhesive is being sold for use with SuperBonder.

Price: The recommended price of Case Study Help has been kept at $175 to the end user whether it is offered through suppliers or by means of direct selling. A price below $250 would not require approvals from the senior management in case a mechanic at a motor vehicle upkeep store needs to acquire the item on his own.

Ford Motor Co Supply Chain Strategy Portuguese Version would just be getting $157 per unit as shown in appendix 2 which gives a breakdown of gross success and net profitability for Ford Motor Co Supply Chain Strategy Portuguese Version for launching Case Study Help.

Place: A circulation model where Ford Motor Co Supply Chain Strategy Portuguese Version straight sends the product to the local supplier and keeps a 10% drop shipment allowance for the supplier would be used by Ford Motor Co Supply Chain Strategy Portuguese Version. Since the sales group is already participated in offering immediate adhesives and they do not have knowledge in offering dispensers, involving them in the selling process would be costly specifically as each sales call expenses roughly $120. The distributors are already selling dispensers so selling Case Study Help through them would be a beneficial option.

Promotion: A low advertising spending plan ought to have been appointed to Case Study Help however the reality that the dispenser is a development and it needs to be marketed well in order to cover the capital costs sustained for production, the suggested marketing strategy costing $51816 is suggested for initially introducing the product in the market. The planned ads in publications would be targeted at mechanics in automobile upkeep shops. (Recommended text for the ad is displayed in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Ford Motor Co Supply Chain Strategy Portuguese Version Case Study Analysis

Although a suggested strategy in the form of a marketing mix has been talked about for Case Study Help, the truth still stays that the product would not match Ford Motor Co Supply Chain Strategy Portuguese Version line of product. We have a look at appendix 2, we can see how the total gross profitability for the two designs is expected to be around $49377 if 250 units of each model are produced each year based on the plan. Nevertheless, the preliminary prepared marketing is approximately $52000 per year which would be putting a strain on the business's resources leaving Ford Motor Co Supply Chain Strategy Portuguese Version with a negative earnings if the costs are designated to Case Study Help just.

The truth that Ford Motor Co Supply Chain Strategy Portuguese Version has currently sustained a preliminary financial investment of $48000 in the form of capital cost and prototype development shows that the revenue from Case Study Help is insufficient to carry out the threat of sales cannibalization. Other than that, we can see that a low priced dispenser for a market revealing low flexibility of demand is not a more suitable option specifically of it is affecting the sale of the company's income creating models.



Executive Summary Porters Five Forces Analysis Pestel Analysis Financial Analysis
Generic Strategy Vrine Analysis