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General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Help Checklist

General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Help Checklist

General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution
General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Help
General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Analysis



3 C Analyses for Evaluating General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration decision to launch Case Study Solution


The following section focuses on the 3Cs of marketing for General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration where the business's customers, competitors and core proficiencies have actually examined in order to validate whether the choice to launch Case Study Help under General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration brand name would be a feasible option or not. We have firstly taken a look at the type of consumers that General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration deals in while an examination of the competitive environment and the company's strengths and weaknesses follows. Embedded in the 3C analysis is the reason for not introducing Case Study Help under General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration name.
General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Solution

Customer Analysis

Both the groups utilize General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration high performance adhesives while the company is not just included in the production of these adhesives however also markets them to these client groups. We would be focusing on the customers of instant adhesives for this analysis since the market for the latter has a lower potential for General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration compared to that of instant adhesives.

The total market for immediate adhesives is approximately 890,000 in the United States in 1978 which covers both customer groups which have been identified earlier.If we take a look at a breakdown of General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration prospective market or client groups, we can see that the company offers to OEMs (Initial Equipment Makers), Do-it-Yourself customers, repair work and revamping companies (MRO) and manufacturers dealing in items made of leather, wood, plastic and metal. This variety in consumers recommends that General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration can target has numerous choices in terms of segmenting the market for its brand-new item especially as each of these groups would be requiring the very same type of item with respective modifications in amount, packaging or demand. However, the client is not cost sensitive or brand mindful so launching a low priced dispenser under General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration name is not an advised choice.

Company Analysis

General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration is not simply a maker of adhesives but takes pleasure in market leadership in the instant adhesive industry. The business has its own experienced and qualified sales force which adds worth to sales by training the company's network of 250 suppliers for assisting in the sale of adhesives.

Core proficiencies are not restricted to adhesive production only as General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration likewise concentrates on making adhesive giving equipment to help with the use of its products. This double production method offers General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration an edge over rivals given that none of the rivals of dispensing equipment makes instantaneous adhesives. Additionally, none of these competitors sells directly to the customer either and utilizes suppliers for connecting to customers. While we are looking at the strengths of General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration, it is crucial to highlight the company's weaknesses.

The business's sales personnel is knowledgeable in training suppliers, the fact remains that the sales team is not trained in offering equipment so there is a possibility of relying greatly on suppliers when promoting adhesive equipment. It must also be kept in mind that the distributors are showing unwillingness when it comes to selling devices that needs maintenance which increases the difficulties of selling equipment under a specific brand name.

The company has products aimed at the high end of the market if we look at General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration item line in adhesive devices especially. If General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration sells Case Study Help under the exact same portfolio, the possibility of sales cannibalization exists. Provided the reality that Case Study Help is priced lower than General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration high-end line of product, sales cannibalization would certainly be impacting General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration sales earnings if the adhesive devices is offered under the company's trademark name.

We can see sales cannibalization impacting General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration 27A Pencil Applicator which is priced at $275. There is another possible threat which could reduce General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration revenue if Case Study Help is launched under the business's brand name. The fact that $175000 has been invested in promoting SuperBonder suggests that it is not a good time for releasing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the immediate adhesive.

Furthermore, if we take a look at the marketplace in general, the adhesives market does not show brand orientation or cost awareness which provides us two extra factors for not launching a low priced product under the business's trademark name.

Competitor Analysis

The competitive environment of General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration would be studied through Porter's 5 forces analysis which would highlight the degree of rivalry in the market.


Degree of Rivalry:

Currently we can see that the adhesive market has a high growth potential due to the presence of fragmented segments with General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration delighting in management and a combined market share of 75% with 2 other market gamers, Eastman and Permabond. While market rivalry between these players could be called 'intense' as the customer is not brand conscious and each of these gamers has prominence in regards to market share, the truth still remains that the market is not filled and still has several market sections which can be targeted as prospective niche markets even when introducing an adhesive. We can even point out the reality that sales cannibalization may be leading to market rivalry in the adhesive dispenser market while the market for instant adhesives offers growth capacity.


Bargaining Power of Buyer: The Bargaining power of the purchaser in this industry is low especially as the buyer has low understanding about the product. While companies like General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration have managed to train suppliers regarding adhesives, the last consumer is dependent on suppliers. Roughly 72% of sales are made straight by makers and suppliers for immediate adhesives so the purchaser has a low bargaining power.

Bargaining Power of Supplier: Offered the truth that the adhesive market is controlled by 3 gamers, it could be said that the provider enjoys a greater bargaining power compared to the purchaser. Nevertheless, the fact stays that the supplier does not have much impact over the buyer at this point especially as the purchaser does not show brand name acknowledgment or cost sensitivity. This indicates that the distributor has the greater power when it concerns the adhesive market while the producer and the purchaser do not have a major control over the real sales.

Threat of new entrants: The competitive environment with its low brand name commitment and the ease of entry shown by foreign Japanese competitors in the instant adhesive market suggests that the marketplace enables ease of entry. If we look at General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration in particular, the business has double capabilities in terms of being a producer of instant adhesives and adhesive dispensers. Possible hazards in devices dispensing industry are low which shows the possibility of developing brand awareness in not just instantaneous adhesives however likewise in dispensing adhesives as none of the industry gamers has managed to position itself in double capabilities.

Risk of Substitutes: The danger of replacements in the instant adhesive industry is low while the dispenser market in particular has replacements like Glumetic tip applicators, inbuilt applicators, pencil applicators and sophisticated consoles. The reality stays that if General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration presented Case Study Help, it would be delighting in sales cannibalization for its own products. (see appendix 1 for structure).


4 P Analysis: A suggested Marketing Mix for Case Study Help

General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Help


Despite the fact that our 3C analysis has actually provided different reasons for not releasing Case Study Help under General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration name, we have a suggested marketing mix for Case Study Help provided below if General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration decides to go ahead with the launch.

Product & Target Market: The target audience picked for Case Study Help is 'Automobile services' for a variety of reasons. There are currently 89257 establishments in this section and a high usage of approximately 58900 pounds. is being used by 36.1 % of the market. This market has an extra development potential of 10.1% which may be a sufficient niche market sector for Case Study Help. Not only would a portable dispenser offer benefit to this specific market, the truth that the Do-it-Yourself market can also be targeted if a safe and clean low priced adhesive is being sold for use with SuperBonder. The item would be offered without the 'glumetic idea' and 'vari-drop' so that the customer can decide whether he wants to choose either of the two devices or not.

Price: The recommended price of Case Study Help has been kept at $175 to the end user whether it is sold through distributors or by means of direct selling. A rate below $250 would not require approvals from the senior management in case a mechanic at a motor lorry maintenance shop requires to acquire the product on his own.

General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration would only be getting $157 per unit as shown in appendix 2 which gives a breakdown of gross profitability and net success for General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration for introducing Case Study Help.

Place: A distribution model where General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration straight sends the item to the local supplier and keeps a 10% drop shipment allowance for the supplier would be utilized by General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration. Since the sales team is currently taken part in offering instant adhesives and they do not have proficiency in offering dispensers, including them in the selling process would be pricey particularly as each sales call costs approximately $120. The distributors are already selling dispensers so offering Case Study Help through them would be a beneficial alternative.

Promotion: A low advertising spending plan should have been appointed to Case Study Help however the reality that the dispenser is a development and it requires to be marketed well in order to cover the capital costs incurred for production, the recommended marketing plan costing $51816 is advised for initially presenting the product in the market. The planned ads in magazines would be targeted at mechanics in lorry upkeep stores. (Suggested text for the advertisement is shown in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Analysis

A recommended strategy of action in the form of a marketing mix has been talked about for Case Study Help, the fact still stays that the product would not complement General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration product line. We take a look at appendix 2, we can see how the overall gross success for the two designs is anticipated to be approximately $49377 if 250 systems of each model are produced per year as per the strategy. The preliminary planned advertising is approximately $52000 per year which would be putting a strain on the company's resources leaving General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration with a negative net income if the expenditures are designated to Case Study Help just.

The truth that General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration has actually currently incurred a preliminary investment of $48000 in the form of capital expense and model development indicates that the earnings from Case Study Help is not enough to carry out the danger of sales cannibalization. Besides that, we can see that a low priced dispenser for a market showing low elasticity of demand is not a preferable alternative specifically of it is affecting the sale of the business's profits creating models.



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