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A suggested marketing mix in case the business chooses to proceed with the launch suggests the rate to be below $250 with the product being targeted at a specific niche section such as that of the 'automobile repair work' so that the business does not wind up losing the market share of its high-end models to Goodbelly Using Statistics To Justify The Marketing Expense Executive Summary because of the item's low cost. Distribution through distributors is suggested as per the marketing mix instead of going with the sales team because the expense of each sales call is $120 which would not be an economically feasible move for a low cost product. A marketing project can not be eliminated from the marketing mix since the preliminary awareness needs to be created in order to connect to potential consumers in the targeted section.