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Government E Procurement Electronic Tendering System In The Hong Kong Sar Case Study Help Checklist

Government E Procurement Electronic Tendering System In The Hong Kong Sar Case Study Help Checklist

Government E Procurement Electronic Tendering System In The Hong Kong Sar Case Study Solution
Government E Procurement Electronic Tendering System In The Hong Kong Sar Case Study Help
Government E Procurement Electronic Tendering System In The Hong Kong Sar Case Study Analysis



3 C Analyses for Evaluating Government E Procurement Electronic Tendering System In The Hong Kong Sar decision to launch Case Study Solution


The following section focuses on the 3Cs of marketing for Government E Procurement Electronic Tendering System In The Hong Kong Sar where the company's consumers, competitors and core proficiencies have assessed in order to justify whether the decision to release Case Study Help under Government E Procurement Electronic Tendering System In The Hong Kong Sar trademark name would be a possible choice or not. We have firstly taken a look at the kind of clients that Government E Procurement Electronic Tendering System In The Hong Kong Sar handle while an evaluation of the competitive environment and the company's strengths and weak points follows. Embedded in the 3C analysis is the justification for not launching Case Study Help under Government E Procurement Electronic Tendering System In The Hong Kong Sar name.
Government E Procurement Electronic Tendering System In The Hong Kong Sar Case Study Solution

Customer Analysis

Both the groups use Government E Procurement Electronic Tendering System In The Hong Kong Sar high efficiency adhesives while the company is not just involved in the production of these adhesives however also markets them to these consumer groups. We would be focusing on the customers of immediate adhesives for this analysis given that the market for the latter has a lower potential for Government E Procurement Electronic Tendering System In The Hong Kong Sar compared to that of immediate adhesives.

The total market for instantaneous adhesives is around 890,000 in the United States in 1978 which covers both consumer groups which have been identified earlier.If we take a look at a breakdown of Government E Procurement Electronic Tendering System In The Hong Kong Sar prospective market or client groups, we can see that the company sells to OEMs (Original Devices Producers), Do-it-Yourself consumers, repair work and revamping companies (MRO) and producers handling products made of leather, metal, plastic and wood. This variety in clients suggests that Government E Procurement Electronic Tendering System In The Hong Kong Sar can target has various choices in terms of segmenting the market for its new item specifically as each of these groups would be requiring the same type of item with particular modifications in product packaging, quantity or need. The client is not rate sensitive or brand mindful so introducing a low priced dispenser under Government E Procurement Electronic Tendering System In The Hong Kong Sar name is not a suggested option.

Company Analysis

Government E Procurement Electronic Tendering System In The Hong Kong Sar is not just a producer of adhesives but delights in market leadership in the immediate adhesive industry. The company has its own skilled and competent sales force which adds worth to sales by training the company's network of 250 distributors for facilitating the sale of adhesives. Government E Procurement Electronic Tendering System In The Hong Kong Sar believes in exclusive distribution as suggested by the truth that it has actually picked to sell through 250 distributors whereas there is t a network of 10000 distributors that can be checked out for broadening reach via distributors. The business's reach is not limited to The United States and Canada just as it likewise takes pleasure in global sales. With 1400 outlets spread out all across North America, Government E Procurement Electronic Tendering System In The Hong Kong Sar has its internal production plants instead of utilizing out-sourcing as the preferred strategy.

Core competences are not limited to adhesive manufacturing only as Government E Procurement Electronic Tendering System In The Hong Kong Sar likewise focuses on making adhesive giving equipment to facilitate the use of its products. This double production method provides Government E Procurement Electronic Tendering System In The Hong Kong Sar an edge over competitors given that none of the rivals of giving devices makes immediate adhesives. In addition, none of these competitors sells directly to the customer either and makes use of distributors for connecting to consumers. While we are looking at the strengths of Government E Procurement Electronic Tendering System In The Hong Kong Sar, it is necessary to highlight the company's weak points too.

Although the business's sales staff is experienced in training suppliers, the fact stays that the sales team is not trained in selling devices so there is a possibility of relying greatly on distributors when promoting adhesive equipment. It ought to likewise be noted that the distributors are showing reluctance when it comes to offering equipment that requires maintenance which increases the difficulties of selling equipment under a particular brand name.

The company has actually products aimed at the high end of the market if we look at Government E Procurement Electronic Tendering System In The Hong Kong Sar product line in adhesive equipment particularly. The possibility of sales cannibalization exists if Government E Procurement Electronic Tendering System In The Hong Kong Sar offers Case Study Help under the exact same portfolio. Provided the reality that Case Study Help is priced lower than Government E Procurement Electronic Tendering System In The Hong Kong Sar high-end product line, sales cannibalization would absolutely be impacting Government E Procurement Electronic Tendering System In The Hong Kong Sar sales income if the adhesive devices is offered under the company's brand name.

We can see sales cannibalization impacting Government E Procurement Electronic Tendering System In The Hong Kong Sar 27A Pencil Applicator which is priced at $275. If Case Study Help is launched under the business's brand name, there is another possible threat which might decrease Government E Procurement Electronic Tendering System In The Hong Kong Sar earnings. The reality that $175000 has actually been spent in promoting SuperBonder suggests that it is not a good time for releasing a dispenser which can highlight the fact that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the immediate adhesive.

Furthermore, if we take a look at the market in general, the adhesives market does not show brand name orientation or price awareness which offers us 2 additional factors for not launching a low priced item under the business's brand.

Competitor Analysis

The competitive environment of Government E Procurement Electronic Tendering System In The Hong Kong Sar would be studied by means of Porter's five forces analysis which would highlight the degree of competition in the market.


Degree of Rivalry:

Currently we can see that the adhesive market has a high development capacity due to the existence of fragmented segments with Government E Procurement Electronic Tendering System In The Hong Kong Sar enjoying management and a combined market share of 75% with two other industry gamers, Eastman and Permabond. While market competition in between these gamers could be called 'extreme' as the customer is not brand name conscious and each of these players has prominence in regards to market share, the truth still remains that the market is not saturated and still has several market sectors which can be targeted as potential specific niche markets even when releasing an adhesive. We can even point out the truth that sales cannibalization might be leading to market competition in the adhesive dispenser market while the market for instantaneous adhesives provides growth potential.


Bargaining Power of Buyer: The Bargaining power of the buyer in this market is low particularly as the buyer has low knowledge about the product. While companies like Government E Procurement Electronic Tendering System In The Hong Kong Sar have actually managed to train suppliers relating to adhesives, the last consumer is dependent on distributors. Roughly 72% of sales are made directly by manufacturers and distributors for immediate adhesives so the buyer has a low bargaining power.

Bargaining Power of Supplier: Given the reality that the adhesive market is dominated by 3 gamers, it could be stated that the supplier delights in a greater bargaining power compared to the buyer. However, the fact stays that the provider does not have much impact over the purchaser at this moment specifically as the purchaser does not show brand recognition or cost level of sensitivity. When it comes to the adhesive market while the producer and the buyer do not have a significant control over the actual sales, this shows that the distributor has the higher power.

Threat of new entrants: The competitive environment with its low brand name loyalty and the ease of entry revealed by foreign Japanese rivals in the instantaneous adhesive market suggests that the marketplace permits ease of entry. If we look at Government E Procurement Electronic Tendering System In The Hong Kong Sar in specific, the business has double capabilities in terms of being a producer of adhesive dispensers and instantaneous adhesives. Prospective risks in equipment giving market are low which shows the possibility of developing brand awareness in not only instantaneous adhesives but likewise in dispensing adhesives as none of the market gamers has actually handled to position itself in dual capabilities.

Danger of Substitutes: The threat of substitutes in the instantaneous adhesive market is low while the dispenser market in particular has replacements like Glumetic tip applicators, inbuilt applicators, pencil applicators and sophisticated consoles. The truth stays that if Government E Procurement Electronic Tendering System In The Hong Kong Sar presented Case Study Help, it would be indulging in sales cannibalization for its own items. (see appendix 1 for framework).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Government E Procurement Electronic Tendering System In The Hong Kong Sar Case Study Help


Despite the fact that our 3C analysis has provided numerous reasons for not launching Case Study Help under Government E Procurement Electronic Tendering System In The Hong Kong Sar name, we have a recommended marketing mix for Case Study Help given listed below if Government E Procurement Electronic Tendering System In The Hong Kong Sar decides to proceed with the launch.

Product & Target Market: The target audience chosen for Case Study Help is 'Automobile services' for a variety of reasons. There are currently 89257 establishments in this segment and a high usage of roughly 58900 pounds. is being used by 36.1 % of the market. This market has an extra growth capacity of 10.1% which might be a sufficient specific niche market segment for Case Study Help. Not just would a portable dispenser offer benefit to this particular market, the fact that the Do-it-Yourself market can also be targeted if a safe and clean low priced adhesive is being cost usage with SuperBonder. The product would be sold without the 'glumetic tip' and 'vari-drop' so that the customer can choose whether he wants to choose either of the two devices or not.

Price: The recommended price of Case Study Help has actually been kept at $175 to the end user whether it is sold through distributors or via direct selling. A price listed below $250 would not require approvals from the senior management in case a mechanic at a motor vehicle maintenance store requires to purchase the product on his own.

Government E Procurement Electronic Tendering System In The Hong Kong Sar would just be getting $157 per unit as displayed in appendix 2 which offers a breakdown of gross profitability and net profitability for Government E Procurement Electronic Tendering System In The Hong Kong Sar for releasing Case Study Help.

Place: A circulation design where Government E Procurement Electronic Tendering System In The Hong Kong Sar straight sends out the product to the regional supplier and keeps a 10% drop delivery allowance for the distributor would be used by Government E Procurement Electronic Tendering System In The Hong Kong Sar. Since the sales group is already taken part in selling instant adhesives and they do not have competence in offering dispensers, including them in the selling process would be expensive especially as each sales call expenses around $120. The distributors are currently selling dispensers so offering Case Study Help through them would be a favorable choice.

Promotion: Although a low advertising spending plan ought to have been appointed to Case Study Help however the reality that the dispenser is a development and it requires to be marketed well in order to cover the capital expenses sustained for production, the suggested marketing plan costing $51816 is advised for at first presenting the product in the market. The planned ads in magazines would be targeted at mechanics in lorry maintenance stores. (Recommended text for the ad is displayed in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Government E Procurement Electronic Tendering System In The Hong Kong Sar Case Study Analysis

Although a recommended plan of action in the form of a marketing mix has been discussed for Case Study Help, the fact still stays that the product would not match Government E Procurement Electronic Tendering System In The Hong Kong Sar line of product. We have a look at appendix 2, we can see how the total gross success for the two designs is expected to be approximately $49377 if 250 systems of each model are made annually as per the plan. The initial prepared marketing is approximately $52000 per year which would be putting a stress on the company's resources leaving Government E Procurement Electronic Tendering System In The Hong Kong Sar with an unfavorable net income if the expenditures are allocated to Case Study Help only.

The truth that Government E Procurement Electronic Tendering System In The Hong Kong Sar has already incurred a preliminary financial investment of $48000 in the form of capital expense and prototype development indicates that the profits from Case Study Help is not enough to undertake the threat of sales cannibalization. Besides that, we can see that a low priced dispenser for a market revealing low elasticity of demand is not a more effective alternative especially of it is impacting the sale of the business's revenue creating models.



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