An evaluation of Loctite's choice to launch The Recs Project C Executive Summary, its new immediate adhesive dispenser has actually heighted the fact that the dispenser would not be matching the business's present line of product. The fact that Loctite is a leader in immediate adhesives and operates in a market which has low price sensitivity shows that providing a low priced adhesive under Loctite's name would only be lowering the company's profits in the long run. With dangers of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new potential launch, Loctite does not have a valid argument for releasing The Recs Project C Executive Summary besides the truth that the prototype of the brand-new creation has actually been developed and is ready to be introduced under the company's name.
A suggested marketing mix in case the business chooses to go ahead with the launch suggests the cost to be below $250 with the item being targeted at a niche segment such as that of the 'motor vehicle repairs' so that the business does not end up losing the market share of its high-end designs to The Recs Project C Executive Summary because of the item's low cost. Circulation through distributors is suggested as per the marketing mix instead of opting for the sales team since the cost of each sales call is $120 which would not be a financially feasible move for a low cost item. A promotional project can not be eliminated from the marketing mix since the initial awareness needs to be created in order to reach out to prospective consumers in the targeted segment.