As far as the political and legal aspects are concerned, the entire movie market is impacted by the danger of piracy which might potentially cause an unfavorable effect on the general revenue of the movie market. Having stated that, copyright laws provide defense to the film industry in terms of preventing piracy.
While the legal and political environment offers defense to movie makers, globalization and advancement of technological aspects have actually increased legal difficulties such as ease of piracy and violating intellectual property rights.
It must be noted that movies are part of the show business while expenditure on any type of home entertainment is essentially an optional expense which is more or a luxury instead of a requirement. However, we look at the comparison of the GDP trend with the pattern in demand for films, we can see that the two are not straight proportional suggesting that any change in GDP development does not always produce a modification in this particular entertainment.
As far as the social-cultural aspects are concerned, it needs to be kept in mind that the 70% of IMAX viewers are in between the ages of 19 and 56 which allows a lot of variety when it comes to going with a specific sector. In addition with majority of the audiences being college or university students with an average home income of $70,000, the buying power of the target market shows possibilities of increasing viewership.
With elements such as 'moms and dads showing an interest in their children's choice of entertainment' and 'higher buying power in homes' due to both moms and dads contributing towards the household earnings, we can see that the entertainment business has a great deal of potential for industry players.
While technological aspects have actually contributed towards reducing the cost of entertainment with the introduction of multimedia, reality based home entertainment, home theatres, cable television networks, the pressure on theatres has increased in term of making the theatre experience richer for consumers in order to make it more attractive than enjoying motion pictures in your home. Furthermore, while developments have contributed towards the threat of 'piracy' they have also contributed towards ease of saving and distributing movies.