InsideIIM Building and Extending a Brand Arijit Goswami Jatin Pandey
BCG Matrix Analysis
InsideIIM building is a 160,000-square-foot facility in Bangalore. The building has several features: a rooftop terrace, multiple conference rooms, a large open atrium, and a 3D auditorium. The building’s location in Bangalore’s DLF Cyber City is strategic, and the project’s success could serve as a template for future business education projects worldwide. The building’s architecture also highlights the organization’s commitment to transparency, innovation
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InsideIIM was one of the fastest-growing B-schools in India and also one of the few I’d been hired to work for, which put my job and life at a distinct advantage. The fact that my boss was also one of my classmates from college, only strengthened the bond. Within weeks of taking on the job, we were asked to look at the entire campus, including the inside, and provide a detailed proposal on extending the brand. The objective of the proposal was to create an integrated, high-end
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InsideIIM (India Inc) is one of the leading management institutes in India with campuses at Ahmedabad, Delhi, and Bangalore. web The organization has been at the forefront of manpower development in India with a well-established reputation for imparting world-class business management education. Incorporated in 2004, InsideIIM has come a long way since its inception. From a small organization to the largest, InsideIIM has developed an enviable reputation among industry participants and academic institutions across the
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“Today, I want to share my own experience about InsideIIM building and extending its brand in a very short span of time. InsideIIM is an MBA (executive) training company based in India, which is very famous among the Indians and foreign students for its affordable and quality MBA programs. InsideIIM is a global leader, established in 1997. It has its own brand ‘InsideIIM’ to give its clients a clear idea about its unique services. But there was no visible brand of InsideIIM in
VRIO Analysis
– 2006. InsideIIM’s first office and the logo of ‘IIM’ is being built in the basement of our office at 105, Sikkim Enclave, Okhla, New Delhi. We are growing and are planning to build our second office by the time the first one is completed. The 1,800 square feet of floor area is being rented in the Gurgaon area. – 2007. Our brand has extended and grown. AIIMS is the world’
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Arijit Goswami (1971-2016) was an Indian-American writer and entrepreneur who founded InsideIIM, the online community for MBA aspirants. As part of the first generation of Indian American MBA graduates, Arijit faced a unique dilemma, as there was no online community specifically for MBAs. Hence he started InsideIIM in 2003 to help aspiring MBA students, professors and employers connect and share insights. In the early days, InsideIIM
 
								