Charlotte Beers at Ogilvy Mather Worldwide A Herminia Ibarra Nicole Sackley 1995 Case Study Solution

Charlotte Beers at Ogilvy Mather Worldwide A Herminia Ibarra Nicole Sackley 1995

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Charlotte Beers was appointed Group Creative Director for Ogilvy Mather Worldwide in 1995. She joined the company as a Junior Art Director in 1986 and quickly rose to become a Creative Director for Ogilvy & Mather. In 1990, she joined the company as Creative Director for NBC. Between 1986 and 1995, Charlotte Beers received several awards for her work, including: – First Place in the New York Festival for her concept for the “