Whole Foods Market Inc Expansion in Canada Cara C Maurer Valentina Bardorf 2015 Case Study Solution

Whole Foods Market Inc Expansion in Canada Cara C Maurer Valentina Bardorf 2015

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WHOLE FOODS MARKET INC. HAS POWERHOUSE OF A PRODUCT AND EXPANSION PLAN FOR CANADA IN 2015. As of 2013, Whole Foods Market had approximately 183 stores across North America, and its Canadian operations were located in Montreal and Vancouver. The Canadian market had been growing steadily, and the company needed to expand into a new market. In September 2013, the company acquired Whole Foods Market Canada from

SWOT Analysis

Whole Foods Market Inc is one of the largest natural and organic food retailer that operates 394 stores in 18 countries worldwide. The company offers a wide range of products including fresh produce, meat, seafood, poultry, baked goods, natural and organic foods, wine, spirits, and beauty products (Whole Foods Market, 2015). Whole Foods Market started its operations in 1980 in Austin, Texas. It gradually expanded to 12 new locations

Financial Analysis

The growth rate of the Canadian market for natural and organic food products is very high. This is due to the fact that Canadian consumers have become more interested in natural and organic products. useful source Also, there is a growing demand for high quality organic food products. This report discusses the expansion of Whole Foods Market Inc in Canada in recent years. We will examine the company’s goals, strategies, competitors, market trends, financial performance and market share. Goals and Strategies According to the Whole Foods

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Whole Foods Market Inc Expansion in Canada Whole Foods Market Inc is a global supermarket retailer operating in 56 countries with 253 stores in the US, Canada, the UK, and the Asia-Pacific region. Whole Foods Market Inc is not a publicly traded company, but it is one of the leading retailers in the food and grocery industry globally. Its expansion in Canada is the subject of this case study which examines its performance in this market. Whole Foods

Marketing Plan

Canadian markets offer incredible opportunities to open Whole Foods Markets. Our Canadian operations could be the most profitable in the world. Canada has 13 million customers. We already have 11 Whole Foods stores in Canada. We intend to have 10 more stores and open 2 more international stores in Canada in the next five years. The first new store opens in April 2016. The first international store will be in Winnipeg. Our first three years have been profitable and we need a

PESTEL Analysis

Canada is the world’s 8th largest economy with the second-largest population (CNN Worldwide, 2015). As per PwC’s World Economic Forum’s Global Future Council report, “Governing for the Future”, Canada’s economy will grow faster than the US economy and surpass it to become the world’s largest by 2020 (PwC, 2015). The Canadian population of 33 million is projected to increase by 105% by 20