Dodla Dairy Churning the Business of Milk in India Srinivas K Reddy Sanjana Kohli 2014 Case Study Solution

Dodla Dairy Churning the Business of Milk in India Srinivas K Reddy Sanjana Kohli 2014

Evaluation of Alternatives

In the year 2014, Srinivas K Reddy of Dodla Dairy wrote “The Business of Milk in India” a paper in the prestigious Journal of Economic and Business Research (JEBR). This paper won JEBR’s award for best paper at the year’s National Conference of Indian Institute of Industrial Engineering (NCIIE). In this paper, Reddy analyses the “industry dynamics” of the Indian dairy industry, “the policy implications,” and the “market forces.” The paper provides

VRIO Analysis

Dodla Dairy Churning the Business of Milk in India Sanjana Kohli VRIO Analysis India is known worldwide as a nation which is rapidly growing and evolving. The nation is fast becoming an integral part of the global industrial and business world. India is blessed with a vast population and the nation is expected to grow by over 9% per annum, which means that India is likely to become the second largest economy in the world in the next 20-30 years. The country is poised

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Dodla Dairy – Indian Milk Farming Dodla Dairy was established in the year 1994 in Srikakulam, Andhra Pradesh, India. The story of Dodla Dairy starts back in 1986 when Mr. Kothagam Venkata Vijay Kondrela, son of a farmer, came up with the idea to take dairy farming to new heights. He knew that milk was the ultimate business. continue reading this The business model was simple and straightforward

Problem Statement of the Case Study

1. The problem is: “What is Dodla Dairy and how does it intend to turn the milk business in India into a mega-success story? 2. The solution is: “By introducing new milk churning techniques, expanding its customer base, and focusing on increasing its share of the Indian dairy industry.” 3. The objectives are: “To increase the revenue, profitability, and customer base of the Dodla dairy business in India by adopting modern milk churning methods, improving product

Porters Five Forces Analysis

Dodla Dairy’s business model is not a new idea for any food business, but it’s a highly unique concept. By ‘churning the milk’, it is making use of the traditional method of dairy farming. But how it has been executed by this firm is an unprecedented feat in terms of business success. Let’s learn from it. Dodla Dairy produces a range of milk products under three brands. Their Dodla Dairy Chai is a tea that is made of raw milk

SWOT Analysis

Dodla Dairy, the leading producer of high-quality yogurt, churned out 3.3 lakh metric tons of milk in FY14 with a 30 percent margin. The company, which is currently the market leader in the country’s 3.83 billion-litre-a-year yogurt market, expects the same to grow 10-15 percent in FY15. Apart from yogurt, Dodla Dairy produces 20 lakh metric tons of milk

Financial Analysis

The story begins with Sanjana Kohli, the author, while visiting a village in Andhra Pradesh where she has her job, she stumbled upon a small farm producing Dodla Dairy products. It was like discovering a new world. Here was this small farmer, who had only 60 cows, making an annual milk production of over 2,500 liters. The owner of this dairy farm had a vision to make this small business a big business. And that is what this book is all about. San

Recommendations for the Case Study

The case study of Dodla Dairy Churning the Business of Milk in India: Dodla Dairy is an Indian dairy company, established in 1969. It is headquartered in Hyderabad, Telangana and operates in over 3000 towns and cities across India. Dodla Dairy is popularly known for its soft and creamy homemade yogurt. see page The company has a market share of 24.3% in the dairy sector. The company has introduced