Altius Golf and the Fighter Brand Robert J Dolan Sunru Yong 2013 Case Study Solution

Altius Golf and the Fighter Brand Robert J Dolan Sunru Yong 2013

PESTEL Analysis

Title: Altius Golf: The Fighter Altius Golf is a company that specializes in manufacturing golf equipment for athletes. They cater to the needs of professional athletes and amateur golfers. The company has received a lot of praise from the golf industry. Alternative Brand: The Fighter Brand (TB) Strengths and Competitive Advantage: 1. Designed for Professional Athletes 2. Specializes in the production of golf equipment that is tailored to professional athlet

Evaluation of Alternatives

Altius Golf was founded in 1992 as a designer and manufacturer of high-performance, custom-fit golf clubs. read here Initially they offered a limited selection of club heads for the game, which were marketed as “Golf Drives” — one-piece, 205-gram heads that incorporated Altius’ proprietary “High Power” technology. These clubs were primarily designed for tour-proven players, and were marketed to pros who demanded the highest quality and performance possible. However, their first-

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Altilus Golf, a world-renowned company, specializes in manufacturing the most advanced golf clubs in the world. They also have their own brand, Fighter, with high-performance driver heads, which they launched in 2013. Fighter headed for me by Robert J Dolan. He’s been playing with the company for a few years now, and has a significant experience in his golfing. In 2013, Dolan decided to launch a new line of Fighter clubs that would push his own game to the next

Porters Model Analysis

Altius Golf was founded in 1989 by Robert J Dolan, a master builder, inventor and golf enthusiast. From the beginning, Dolan’s company focused on producing a premium quality brand of golf equipment. Today, Altius Golf has more than 14,000 dealers worldwide and has won numerous awards for its innovative designs, superior performance, and exceptional customer service. Alongside his love for golf, Robert Dolan was always passionate about aviation, and during his days at MIT

Marketing Plan

It was the 10th July 2013 when Altius Golf released its brand new Fighter Golf T shirts and socks. Altius is a new line of golf wear branded with a military inspired design and logo. Altius was established in 2009 and began selling golf clothing under its brand. In July 2012, Altius Golf released two new products; its Fighter Golf T-shirts and its Fighter Golf Socks. At the time

SWOT Analysis

I spent six months in Tampa, Florida (at the offices of the Altius Golf Company) in the summer of 1994. I was fascinated by the company’s approach to golf course design and equipment development. Altius’ goal was to create a set of products that would revolutionize the way golfers play the game. Altius’ products are called Fighter Golf Equipment. I was immediately struck by the product’s attention to detail, its quality, and its unmatched performance. Here are some of