Bringing Digital to Wimbledon John T Gourville David J Arnold Case Study Solution

Bringing Digital to Wimbledon John T Gourville David J Arnold

BCG Matrix Analysis

“When Wimbledon Tennis Association decided to digitize its marketing operation, it was an obvious step to apply BCG matrix analysis to evaluate its new approach. The BCG Matrix Analysis methodology was applied to examine a series of scenarios and identify the optimum solution for Wimbledon’s digital marketing strategy. A team of 6 experienced and industry leading BCG analysts used BCG Model Analyzer to explore and understand the various scenarios. This allowed Wimbledon to make data-driven decisions, with a focus on improving the performance of

VRIO Analysis

“It’s an exciting time for digital to be at the forefront of every major event and, as Wimbledon reaches for the future and tries to harness digital in its quest for success, I’m proud to have been invited. My role is to identify the key digital areas that need attention. This year we’ve decided to take a slightly different approach to digital and to apply the VRIO concept (values, resources, infrastructure, and outcomes). Value: We know we have some great products and services. However, we also know

Case Study Analysis

Digital transformation has been a topic of discussion at Wimbledon for the last few years. The 2018 edition was the first to make use of a smartphone app and was widely praised. Apart from being an innovative technology, the app was also an excellent way for fans to interact with the event. This year’s app was developed by our IT services team, working closely with designers and developers. They have made the app user-friendly, efficient, and responsive. Users can now easily book tickets for matches, purchase merchandise

Alternatives

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Marketing Plan

Digital is now the most significant player in the events industry. I wrote: Digital has enabled Wimbledon to become an incredibly competitive and dynamic event. With the help of digital marketing, Wimbledon has brought its brand to global heights. I have been working as a digital marketer for the past six years and I know that digital marketing is the future of any brand. Digital has transformed the way people do business, and Wimbledon has embraced it wholeheartedly. look these up The biggest transformation Wimbledon has gone through is the

Case Study Help

In January, 2017, London’s biggest tennis tournament was held at Wimbledon Park, a 1,725-acre green space on the outskirts of London. A team led by Wimbledon’s Head of Innovation, Tim Gourville, decided to turn this grassy green space into a digital ecosystem, complete with virtual reality experience, digital platforms, new technology, and a community-based digital strategy. The result was a spectacular success for the tournament, the “Wimbledon

Porters Five Forces Analysis

I had an opportunity to observe the first Wimbledon final on a mobile phone, on a train during a break in my office. The experience was so great that I’m still enjoying the witty memories with my colleagues. To me, mobile devices were a great accessory. My personal life is much simpler than playing professional tennis. But the technology, both from mobile devices to digital devices, has enabled me to do much more now. For me, digital has not just transformed my personal life but also, transformed the way I live my professional

Problem Statement of the Case Study

Bringing Digital to Wimbledon A century after the first Wimbledon Championships, the tennis world has been transformed by digital technology. It’s not just in the form of the latest gadgets and gizmos like smartphones and tablets, which have the ability to track every point, serve, and point, but in the sheer scope and quality of the live streaming that brings the action to millions of fans all over the world. While tennis has been around for a long time, it is only in recent years that technology has