Category: Uncategorized

  • A Vaccine to Save the World? Pascal Soriot’s Leadership Challenge Smith N. Craig Markus Scholz Elin Williams

    “A Vaccine to Save the World: Leadership Challenges and Implications for Smith N. Craig Mark

    **Intro:** I recently had a great chance to observe one of today’s most talented leaders while attending an AI conference in San Francisco, where I met with Smith’s management. I am very grateful for having taken time out of my busy schedule and for this fascinating exchange. In this report, I would like to share a solution that Pascal took us through when presenting this he said at that same conference presentation I had attended at San Fran, Smith N., Craig S., Markus G., and W. T. Elin Earlier that night at SanFran where they spoke about ‘A Vaccine to Save the World? Smith and her leadership team also discussed their situation at GSK, and their new vaccination project that’s expected

    “Expert Collaboration to Overcome Global Health Challenges”

    Case Background / Context
    Smith joined GSK as CEO early in 2016, just months after a major scandal rocked the company in November 2015 involving the bribery of public health officials and politicians in China (and others), drug failures (avian pox in aviary, and more), a failed R&D spend of £425M which resulted in an abandoned program (the Giant Causal Organoid program) that included four large teams over six locations who did research on the causes of chronic bowel disease. GSK had faced enormous political, ethical, and legal challenges, including an increase to global compliance efforts, multiple shareholder activists, and significant financial fallout including declining stock performance over three years, in excess of 39%. Smith faced major questions in regards to leadership direction. The company did have Rx, R&D/Preventive medicine capabilities, it did operate RBCs across the world, had partnerships with numerous players globally from government/ pharmaceutical players and academic collaborators, all underwritten by strong corporate values of integrity, transparency and ethics to improve business standards in GSK as far into a better world in a better environment, the future environment of patients in health and medicines in a global world, GSK as a world leader who wants to build

    How does leadership impact vaccine development and distribution in a pandemic?

    “My Stories

    “Innovative Vaccine Development through Global Partnerships and Inclusive Leadership”

    Don’t assume a need to define each phrase; instead, use clear analysis to show what you mean.”

    “Pascal Soriot’s Leadership Challenge: Combining Scientific, Business, and Ethical Pers

    **Note 21.620**: Please find [below](document.link.pdf#document=p73&pageid=7464) **the detailed SWOT analysis table with visual illustrations provided by Smith for Pascal. I assume these tables form your framework. If you have an additional perspective you would like to incorporate, it is highly encouraged. Also feel free to skip this section if the SWOT already forms the framework for your answer.**
    This document also includes detailed Financial Ratios. Introduction
    **Hello Case Solvers!**

    “Overcoming Global Health Challenges: Leadership, Research, and Innovation”

    I think case writing could learn to adopt a different structure: I mean case should have an objective not that a write it.

    Pascal Soriot’s Leadership Challenge on Vaccine Trials in Smith, Craig Markus, Sch

    Section II Case Context Analysis:
    Before delving into alternative strategies, let us begin the context and background analysis by examining the global public health landscape as Smith discusses in “My field anecdotes”. This analysis includes the size, scope and specific market opportunities facing vaccine producers during Covid’ 19 as per Elin Williams’ insight on financial aspects in an HBR case about pharmaceuticals and global distribution networks. The Porter Five Forces highlights several barriers

    The Leadership Challenge of Pascal Soriot and Markus Scholz in the Development of a Vaccine

    ## Section I: Introduction / Context analysis (case context in background) – Brief background and description of the market and problem statement (see case text), also discussing the financial implications and specific market needs, in order to have a proper foundation to build on (p 261750). In “My Field Anecdotes” chapter of this case

    “Exploring the Complexities of Leadership: Soriot, Markus, Scholz, and Williams

    Comment:
    Hi there, new user on the app today (N. Craig Markus on 9 Aug 2022 23:22 EST at -04:14:12 UTC on Q: Suppose you were tasked with

  • Metacore: Culturalizing a Mobile Game for the Japanese Market Arto Lindblom Miikka J. Lehtonen Gene Thompson

    Japanese mobile game development.

    ———————————–

    [In the previous sections you learned about Metacore’s mission as a mobile game developer focusing on culturized games that can thrive in Asian countries and Europe. After developing four successes and raising $1.7 million USD as seed funding for future growth, Metacore is seeking guidance on localization plans for Japan to expand the Metacore business. Your role is to use your strategic planning skills and case frameworks to suggest a compelling case for bringing their gaming offerings to the Japanese mobile gaming market.](https://en.wikipedia.org/wiki/Culturalisation)
    User 1: **Metacore: A Business Case Study for Entering the Japan Mobile Gaming Industry**

    Miikka J. Lehtonen
    BMI-Berkeley

    Gene Thompson

    “Culturalizing mobile games for Japanese market: Art and design meet language and customs”

    ———————————————————————–

    “Metacore’s Guide to Culturalizing Mobile Games for the Japanese Market.”

    Case section introduction: A well known story is Metacore making a cultural adaptation of their mobile gaming business to be suitable for Japan, an emerging target market for games. A first successful venture called Gunslinger was created by Metacore’s Japanese staff. Now in their latest endeavor the focus is on developing a game which fits in with their target demographic as Japanese people value game concepts around social interactions, fun, and entertainment. Metacore aims to launch these ideas as a new game called ‘Ninja Shot’… ————————*End*

    “Culturalizing for the Japanese market: Adapting art, storyline, and gameplay to resonate with

    Case Study Solution: My
    Vulnerability

    Metacore x Japan x Culture x Mobile Games x Cross-Cultural Adaptation

    ## Solution Summary 🗂️ (Article topic)

    I understand the company Metacore (Arto Lindblom, Miikka J. Lehtonen, Gene Thompson) and their dilemma: They successfully reached global markets. However, cultural nuances hinder the game’s Japanese market. As such, my strategy would focus on culturalizing the mobile game *Puzzle Island* in collaboration with local partners who specialize in Japan. This option allows a nuanced understanding and context for both players and potential advertisers to maximize engagement, reach a better balance between cultural differences and common ground, and generate high potential advertising opportunities without damaging cultural respectfulness. My Implementation Timeline includes a brief planning process check over here early stages.

    “Adapting mobile games for the Japanese market through cultural immersion and understanding.”

    “Game localization for Japanese market: balancing cultural adaptations with originality”

    — Lead: The Problem of Metaphor is Causing Issues

    Cultural Adaptation for Japanese Market: Exploring Metacore in Mobile Games.


    As a first impression from Arto Lindblom’s study of Metacore: Culturalizing a Mobile Game for the Japanese Market suggests, the lead of Metaphor Inc., the company responsible for this app

    Metacore: Japan-Style Mobile Game Design

    My **metaphorical** strategy consultation, while not necessarily mobile gaming experts, does draw upon

  • Larsen & Toubro: Facing a Communication Crisis Subba Lakshmi Prabha Arup Majumdar

    “Communication Crisis: Overcoming Barriers in Larsen & Toubro”

    L Larsen & Toubro case study.

    One potential subtopic about Larsen & Toubro could be: “Navigating Communication Challenges during

    How did I come up with these ideas? By reading related cases, reviewing similar problem analyses in my field of marketing (digital advertising, search engine optimization (SEO), and search engine marketing (SEM)), and doing background research and consulting work on communications issues (email deliverability, advertising ROI measurement) in my role as marketing coordinator in click here for info professional engagements.

    L&T Overcoming Communication Challenges

    My Lead: Larsen & Toubro

    How Larsen & Toubro can overcome communication challenges in India

    In many large-scale industrial projects across India (eg. building highways, steel plants, and hospitals), construction companies such as Larsen & Toubro are typically the prime partners responsible for leading the work and executing projects alongside government entities. However

    How Larsen & Toubro addressed its communication crisis through Subba Lakshmi Prabha and Arup

    Subtitle – Facing a Communication Crisis

    Larsen & Toubro (L&T) is in the news for various reasons in my political analysis, including controversial decisions to shift funds from social welfare programs toward building new infrastructure, rising labor costs driving profits down, and growing public sentiment about poor working conditions on construction sites, which can make it hard for them to win new contracts. Given

    Facing Communication Crisis

    ## Why I love/hate this topic on business communication (and how it all fits together) Larsen & Toubro (L&T)

    Overcoming Communication Barriers: Larsen & Toubro’s Lakshmi Prabha and Maj

    > One of my most memorable client experiences as a consultant was working with the Indian construction conglomerate Larsen & Toubro (L&T) on their digital transformation journey. They had been under tremendous pressure to adapt to disruptive technology trends, particularly as other traditional construction companies quickly transitioned towards modern, innovative techniques like augmented reality in infrastructure. I quickly discovered the unique set of factors and stakeholders L&T was facing on this digital transformation

    “Communication Crisis Mitigation Strategies for Larsen & Toubro”

    Introduction: Local Laws and Construction Industries
    Larsen & Toubro operates within India’s regulatory landscape, one characterized by a number of complex and often divergent laws from various government bodies

    Larsen & Toubro communication crisis management by Subba Lakshmi Prabha and Arup Majum

    **Problem Statement:**
    The construction industry is currently witnessing a communication crisis, with the government’s various directives coming into conflict leading to ambiguity

  • Everlane: Price and Cost Transparency Diego Aparicio Lucia Zelaya

    Everlane offers clear and honest pricing, providing customers with full transparency about production costs and allowing them to make informed purchasing

    (Case: Everlane) Everlane is a company based on making shoes online with transparency of costs throughout

    Everlane’s pricing model and transparent supply chain.

    It’s not easy to create authentic transparency for companies, and there are potential downsides of trying to achieve it
    My friend, Diego Aparicio L

    “Everlane: Affordable Ethical Fashion with Transparent Pricing”

    Lead In:
    “As a senior partner at Accenture Strategy with over 13 years of experience serving various industries, I cannot begin

    Everlane offers affordable prices with transparent cost information on each garment.

    The purpose of any given article: We seek
    to provide quality articles which
    provide a clear and structured solution
    to the stated problem and meet standards that will be required for passing assignments with

    “Everlane’s Transparency Drives Price Comparability”

    ——————-
    My Case Solution with Eyes-On the Future for the Future-Ready Students and Managers of Tomorrow
    ——————
    **Background**
    Everlane is a fashion retailer offering direct-to-consumer clothing and shoes products at transparent prices, with the promise to prioritize workers’ well-being and fair trade. Their focus on social, ecological, and financial transparency he said helped differentiate them in the competitive fashion apparel space. Everlane was founded in 2013, since expanded its geographic presence worldwide and achieved revenue

    “Everlane’s transparent pricing helps you make informed buying decisions.”

    My **Love** of Everlane and the Transparent Supply Chain. —————————- ————– ————– ——-

    “Everlane: Revolutionizing Price and Cost Transparency with Diego Aparicio and Lucia Zelaya”

    My **Love** of Everlane

    “Unveiling Everlane’s Pricing Transparency Journey with Diego Aparicio and Lucia Zel

    Article Title: **”Everlane and Deregulating E-Commerce Markets – A Comparative Study on Cross-Border Regulations and Opportunities”**

    “Prices and costs revealed with every purchase at Everlane through Diego and Lucy’s commitment to transparency.”

    Article topic: [“Diegocodex”, “Bread, Artists of Code”, “Code, Code and Yet more Code”], or one-offs
    My personal journey from tech entrepreneurial to tech consulting
    I remember it as if it were yesterday… it was an incredibly emotional experience. It was the very early morning, and Diego, the chief operations director of Everlane was sitting beside me. […]. As we discussed the company and my potential role on board (an appointment that Diego recommended), I had some misconceptions

  • Naked Wines: The Profit vs. Growth Decision (C) Benjamin C. Esty Edward A. Meyer

    Balancing Profit vs. Growth Dilemma at Naked Wines: Profit or Growth Decision

    If possible

    Balancing short-term profits and long-term growth: Naked Wines’ decision-making.

    ——————–

    Esty & Meyer’s Naked Wines Case Analysis: Growth vs Profit Tradeoff

    Leader of a growing $2 billion retail wine merchant, looking at a crucial, unproven market in New Zealand (N.Z.) vs the rapidly mature but stagnant European market. Key choices at its peak include increasing product offerings (3,500 bottles to a million bottles), shifting target audience beyond high net worth individuals, leveraging technology to offer direct-to-consumer sales channels to improve reach (web-app, social commerce), or seeking international partnerships, all of which carry significant risks. Comment: **Problem Statement** is done.

    “Profit vs. Growth Dilemma: Naked Wines’ Subscriber Acquisition”

    “Profit vs. Growth Dilemma in Naked Wines: Balancing Profit Maximization with

    Lead: In “Naked Wines (C) Case: Benjamin C. Esty and Edward A. Meyer

    Profit vs. Growth Decision: A Balancing Act at Naked Wines

    Lead 7

    “Balance maximization” for Naked Wines decision-making.

    Lead-in: My field anecdotes have prepared me well for this type of problem-solving situation… and courtroom tactics… I am confident, but I don’t want my egotism to color the solution. [Lead in: “Hey team! Got a case background here on Naked Wines, as if a bunch of naked wannabes stormed through a classroom in the first year. I have put all that hard study to work so it can take on these profit/growth goals in ways you wish I did. My field anecdotes have prepared me well… And of course I’ve done all my usual business-y court room tactics too. And yes you heard that correctly… This business-y courtroom thing has come with its perks but is also pretty intimidating considering there aren’t really enough naked women (or maybe any?) involved yet… Let’s get this solved before we try recruiting. (Whew…

    “Naked Wines: Balancing Growth and Profit Decisions”

    “Article Topic (Introduction) “It seems to me, if the winemakers don’t have to remove their clothes to create an image they might not actually want to produce wine? At the same time, Naked Wines’ website design, wine ratings, pricing strategies, and direct online shipping create powerful allure as an authentic and adventurous and edgy lifestyle option…. At what point should an emerging winemaker seek investment by the Naked Wines crowd in return for Naked Wine ownership? … For this purpose, I present Naked Wines: The Profit vs. Growth Decision (E)

    How does Naked Wines prioritize profit vs. growth on their platform?

    If you find yourself having been reading about “winestagramming,” you might agree. The last chapter’s question seems even more critical as I sit at a winery with my clients. It’s also more daunting. Let’s begin… “

  • Financial statements-based financial analysis Pietro Bonetti

    “Pietro Bonetti: Income statement analysis using ratios”

    Case Background / Context

    Financial statement analysis can help investors evaluate a company’s financial performance and future prospects.

    In “Pietro Bonetti’s First Person Account”, I discuss how financial statements made me want out of business school but I stuck with it in hopes of becoming a successful professional. Here’s the link to

    “Pietro Bonetti – Assessing Financial Statements with Accuracy”

    Lead-in: As my passion turned into a heavy load

    “Pietro Bonetti’s approach to financial analysis involves utilizing historical financial statements to identify trends and make informed decisions

    You do not have a pre-assigned case study, and you will generate one in real-time during this exam

    One subtopic about Financial statements-based financial analysis by Pietro Bonetti is the application of ratio analysis to evaluate a

    Introduction:
    Pietro Bonetti is a private sector equity firm specializing in mergers and acquisitions (M&A), restructuring and recapitalization of SMEs operating in manufacturing sectors. We’ve been investing in different markets across a variety of business areas such as electronics, medical equipment, packaging goods or engineering products. Over the last years, we have experienced the challenges that SME’s, particularly in Italy (my home-ground), have been facing such as stagnated markets, decreasing sales, and higher prices due to rising costs and increasing labor expenses. In particular, companies are affected to the economic difficulties of an unstable environment coupled with high unemployment and low consumer demand. Sometime I look at Pietro and realize that its business seems like political hot takes, and I believe that the company could make use of its own investment funds to improve performance. From what Pietro should make a political choice from, I need your support as advisor (your friend that is trying to support me), and I would like a recommendation for what would allow me make it on the other side!

    “Revenue growth and margin expansion opportunities”

    Why Pietro bonetti (the fictional small company used

    “Revenue recognition and the impact of customer behavior on financial statements.”

    Case Study Solution
    Introduction: PietroBonetti’s annual meeting

    Financial statement analysis for nonprofit organizations.

    Financial analysis plays a crucial role in making important decisions about a business or any enterprise. It provides valuable insight into various aspects of a financial performance by calculating various financial metrics such as liquidity ratios, solvency ratios, profitability ratios, cash flow ratios, and investment growth ratio. A solid understanding of each of these ratios could mean more accurate decision making and higher profit margins for a firm. Local law practices, however, may vary based on location and regulations, and they can pose specific risks and complexities in financial management for firms operating in diverse regions or industries. Small regulatiuon quirks, differnces between US laws (SEC Acts), European laws (European Securities and Markets Authority [ESMA] Regulatory Notebook)

    “Analyzing Financial Statements with Pietro Bonetti: A Guide to Financial Analysis Success”

    As a financial analyst who has witnessed how decisions in boardrooms are shaped through analysis and reporting based on financial metrics, I am sharing my experiences here that have shown just how critical financial analysis is in making informed decisions. But we also realize that every decision that the Board of Directors makes can lead the firm to potential legal issues, especially in courtrooms. While I believe there are some similarities in applying analytical tools across industries, legal frameworks dictate our approach for financial analysis, particularly due to differences in jurisdictions

  • Accounting analysis Pietro Bonetti

    “Pietro Bonetti’s contribution to the field of accounting analysis: Exploring the impact of external factors on

    > Pietro Bonetti is a local business operator from California who owns several accounting firms in the Bay area. Although Bonetti enjoys success today, he worries his industry is facing challenges as technology evolves at lightning speeds and automates various tasks accounting firms typically perform. Moreover, traditional manual data entry is prone to human errors, delays, high wage costs when employees are in high demand for technical positions such as finance experts and CPAs. These pressures create difficulties even in medium-sized firms (MSF), a particular challenge for those that want to stay competitive without overspending or disrupting established workflows… (Continue with more details of analysis/problem statement/recommendations)

    “Assessing financial trends and identifying areas for improvement through accounting analysis with Pietro Bonetti.”

    My Personal accounts (“I felt…”)

    Lead-in> Throughout my interactions with Bonetti during this process, I felt a sense of urgency, mixed with some uncertainty. >
    > Bonetti expressed deep concern over what automation could mean for his business, but at the same time he was hesitant

    “Pietro Bonetti’s approach to financial statement analysis”

    Leading off: To summarize our background investigation into account, Pietro is the third generation in family business of Bonetto Construction (built since 1990s) – A medium size enterprise serving residential home remodeling throughout New England. The family values tradition, innovation, community involvement and customer satisfaction as main drivers of business (I interviewed a representative of

    “Pietro Bonetti’s accounting analysis on revenue recognition.”

    (Note: Please use fictional characters/companies/situations to reflect Harvard Business School practices.)

    Pietro Bonetti’s analysis of accounting: “Efficiency and Effectiveness Evaluation”.

    Note: Include your analysis, alternatives, and recommendation in your body copy, but break apart your recommendation separately below. I will do that in your example, but you should not separate these sections for practice (it takes longer, doesn’t allow as comprehensive comparison, feels less “researchable”); integrate throughout the document. Please note: As this section starts with a personal introduction, you don’t need any SWOTs, PEESTELs or other such framework, they will be brought in via discussion points

    Accounting Analysis: Pietro Bonetti’s Techniques and Applications in Business Finance.

    Note: Consider using images, graphics, table-based analysis

    Financial statements analysis techniques by Pietro Bonetti.

    Pier Luigi Bicelli, the founder, has been personally involved as a shareholder or member of
    his advisory board, helping the company navigate significant challenges, including regulatory obstacles related to accounting irregularities found on

    Comparing financial performance of various Italian small and medium-sized enterprises.


    Lead-in: So you are probably wondering what happened to Mr Bicelli, the shareholder and advisory board members involved in these regulations. Let me dive a bit deeper, providing useful reference with a more clear view of what they went through. In the world, as complex and multidisciplinary as accounting practices may seem, local regulations play a pivotal part as well (insert more here). From a small tax office in California or a law firm in Germany (for instance) to major corporations (IBM, Microsoft or others in our study example, accounting law practice quirks may vary significantly. While there have

    Pietro Bonetti’s approach to accounting analysis emphasizes the use of ratio analysis to evaluate a company’s financial

    “A tale from the consulting world”: A brief personal account as an assistant professor while teaching accounting course.

  • Naked Wines: The Profit vs. Growth Decision (B) Benjamin C. Esty Edward A. Meyer

    Naked Wines’ profit vs. growth trade-off: Balancing customer satisfaction and revenue generation.

    Case Background / Context Naked Wines, a startup wine retailing platform in

    The tension between maximizing profit and achieving sustainable growth in the competitive online wine industry.

    I am always happy to help but I have my
    own time frame

    Revenue vs. Expansion for Naked Wines: Balancing Profit and Growth.

    My apologies, some paragraph breaks were missing

    The “Rubin vase paradox.”

    1 My Vulnerability and personal growth journeys

    “Prioritizing Profit over Growth: The Naked Wines Dilemma”

    B

    “Debate on balancing profit vs growth in Naked Wines business model”

    It may help to break up paragraphs and indent text blocks for visual clarity and better readability. You are not being asked for flawless editing and proofreading skills

    Balancing growth and profitability at Naked Wines.

    “Balancing revenue and expansion for sustainable business growth.”

    Solution Section: Local law practices
    —————————————

    ### Problem Statement
    Local laws and regulations require a significant portion of revenue from online alcohol sales to be reserved

    “Naked Wines: Balancing Growth and Profit”

    Proceed directly into Analysis section without re-introduction of case background/context. It has been introduced briefly throughout each of

  • How to define a problem Javier Santoma Pablo Sanz Fernandez

    “Identifying key factors and breaking down the problem into manageable components.”

    ============================================================================
    ====================== How to define a problem for community newspaper? ======================

    “Clarify the scope and impact to solve complex problems effectively.”

    Problem statement?

    “How to define a problem: Javier Santoma’s process”

    > Article author:

    Lead-in (one paragraph before Problem Statement):
    Hi guys, Javier here with another business case to share with you all about one of my previous failure. The question is as you’ll probably see, a common dilemma: we’ve hit a tough decision with no one solution right… Let’s move forward, this failure had good consequences though.

    “Identifying the root cause for effective problem-solving.”


    Article: How to Define a Problem: Understanding Business Strategy

    How to identify and narrow down a problem: “Breakdown, focus, and simplify.”

    Introduction

    Solving a problem can be done by breaking it down into its constituent parts.

    Lead your case solution like you would tell a real business story, with transitions and real business questions along the way.

    “Define problems through empathy, observation, and brainstorming.”

    —————————–

    Courtroom Strategies & Analyzing Problems in Javier Santoma & Pablo Sanz Fernandez Company
    =======================

    Today we are dealing with an intriguing legal scenario, so sit back relax, as I take on the personas of my fictional teammate Javier and our case expert, Pablo Fernandez, and take a deep breath. In summary, we’re analyzing problems faced in Javier Santoma’s courtroom and taking on our strategy for the legal team behind these court scenarios. First, I will bring you a quick background on what we got ourselves into here before we go in-depth into each component. Let us blog with my question from last session that I would like to have everyone reflect on: If I can find two good arguments from our legal system for two contrasting opinions about one single issue…how would it look like?

    “Defining problems as opportunities for innovation.”

    Case Background / Context

    “Breaking down complex issues into their core components: identify problem definition and create an effective solution.”

    “I remember when, as one of our top consultants at Xerox Corp., I once had to deal directly with lawyers and testifiers about the performance data being fed into some of our MFP’s (Multi Function Products).”

  • Full-Funnel Advertising on TikTok: An Experiment Jeremy Yang Ayelet Israeli

    “Analyzing Impact: An Israeli Experiment on TikTok’s Full-Funnel Advertising Effectiveness

    The case study analysis is just the start. There might click for more another section, such as “Case Discussion” where some students can provide reactions to the case, add further questions or information, build upon solutions provided by others…

    Exploring TikTok as a channel for full-funnel advertising.

    I will present this section to class, Professor Johnson (the instructor). Please take a moment before moving to next section hop over to these guys give feedback and ask clarifications. Any suggestion from the instructor(s)? (In this case there were none.)

    “Exploring Full-Funnel Advertising on TikTok: An Experiment with Ayelet”

    Note: You can refer

    TikTok experiment: Full-funnel advertising with video influencers.

    Lead-in: My background
    The context of this article is my own

    “Experimenting with full-funnel advertising on TikTok: Israel’s Ayelet Yang takes the

    Comment: “A full-funnel TikTok campaign requires planning not just to get people to your website, but also to drive engagement and purchase on that website and after.” Jeremy

    TikTok full-funnel advertising experiments

    —————————————
    The Problem:
    How can an advertising campaign effectively drive full-funnel traffic, engagement, and sales on TikTok despite limitations in its capabilities?

    “Experimenting TikTok full-funnel advertising with Israeli creative”

    # Jeremy and the Full-funnel Marketing Challenge on TikTok – A Case Study # <-- CORRECTION, THE PROFESSORS GIVE A QUESTION, YOU GIVE AN INNOVATIVE THinking Solution TO This Challenge, NOT MANAGED SOCIAL MEDIA CONTEXTS # (YOU'D ADD 'IN A MOBILE APP CONTEXT') WITH MY CLIENT OR CONTENT STUDENT EXHIBITS AS WEEPLE ON THE WORKBOARD...

    “Exploring TikTok as a Full-Funnel Advertising Experiment by Jeremy Yang.”

    Lead-in: —-

    TikTok full-funnel ad experiment with video content.

    Full-Funnel Advertising on TikTok: A Legal Consultant Experiences the Future of Digital Marketing

    Jeremy Yang, Israel

    Leading the charge of our TikTok Marketing initiative from Tel Aviv, we embarked on a mission to capitalize on TikTok’s viral success. However, this journey quickly unveiled challenges and pitfalls that demanded expert assistance. That’s where I come in, a legal consultant and expert on Pestering clients (joking). This case brings me back to the buzz I’ve heard in academia classrooms on case study scenarios involving digital and legal topics, and reminds me of consulting on courtroom floors, discussing complicated legal cases. Yet there’s so much more to learn through working directly in business trenches with innovative entrepreneurs.