Caterpillar Working to Establish One Voice Marjorie B Platt Julie H Hertenstein 2004 Case Study Solution

Caterpillar Working to Establish One Voice Marjorie B Platt Julie H Hertenstein 2004

Recommendations for the Case Study

“We believe that one voice of Caterpillar should be established. Caterpillar is one of the most important industrial giant in the world. It has achieved great success in producing and selling machines, engines and vehicles that have improved productivity, reduced cost of production, reduced pollution, and given rise to employment. Caterpillar is the leading supplier of off-highway equipment such as construction, forestry, and mining machines, and it serves all the key industries. It also has a significant number of suppliers, customers and

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The Caterpillar, an American multinational manufacturer of earthmoving equipment, has recently embarked on a mission of establishing its one voice. They have set up the Global Customer Relations Center in Shanghai and plan to set up more such centers in other countries. Their aim is to be the single voice of Caterpillar in all markets where the company operates. Caterpillar has also established a Global Customer Relations Team (GCRT) to handle queries related to the products sold in China. This team will enable them

BCG Matrix Analysis

Caterpillar working to establish one voice. Marjorie b Platt, Julie H Hertenstein, 2004 A great opportunity has been seized by Caterpillar Inc (CAT) to establish a coherent voice among its stakeholders. This effort will go a long way in achieving the goals that are so essential for the company. Caterpillar Inc is the second largest player in the global earthmoving machine manufacturing industry. It is known for its high quality products, consistent production, and strong

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In September of 2004 I spoke with Marjorie Platt, the executive director of the National Association of Manufacturers, a group with over 120,000 members, in the conference room of their Washington headquarters. Mrs. Platt’s tenure with the NAM ended in January of this year. In her 30 years with the NAM, Mrs. Platt had been director of public affairs, then chief lobbyist for the National Council of Manufacturers Association. I introduced myself as the writer

PESTEL Analysis

Caterpillar has established a policy of working to establish a singular brand and voice for its entire product line, which it defines as “One Cat,” with the slogan: “It’s all about you.” The company has taken steps to accomplish this goal over the past two years, developing a strategic communication plan and a branding campaign that will roll out to the public in 2005. This integrated campaign seeks to create an image that resonates with customers globally, with the goal of “strengthening Cat brand awaren

VRIO Analysis

I am very proud to have received a prize in the national Essay Contest sponsored by the ACS Caterpillar Section for its VRIO Analysis Essay (Topic: Caterpillar Working to Establish One Voice). Visit Your URL This is great recognition for me and has made me want to learn more about how Caterpillar is establishing itself. One of my friends told me that you had received an award, and I was thrilled. Now tell about Caterpillar Working to Establish One Voice Marjorie