Creating a Corporate Identity for a 20 Billion Startup Lucent Technologies Stephen A Greyser Peter L Phillips 1999 Case Study Solution

Creating a Corporate Identity for a 20 Billion Startup Lucent Technologies Stephen A Greyser Peter L Phillips 1999

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In this case study, I created a corporate identity for a 20 billion start-up Lucent Technologies (LT), from its name (Lucent Technologies Inc.), which is synonymous with the “world’s best network”. “Lucent” is the anglicized version of the French word lucent, meaning “luminous”. LT has been a leader in developing cutting-edge wireless, broadband, telephony, and data communications products for a number of years. The identity was designed to be an international corporate brand, incorporating

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Strength: Lucent Technologies is the world’s most innovative corporate leader with products, people, processes, services and solutions that have revolutionized the world. Weakness: Lucent Technologies is overly focused on sales in the U.S. Lucent’s share price is volatile and it needs to differentiate in the highly competitive US market and its overseas markets. Lucent also needs to improve its product offerings and services to remain competitive in the highly evolving market. Opportunities: L

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The 1990s witnessed the rise of the global Information Technology (IT) industry and the rapid expansion of the World Wide Web. As the new millennium arrived, several companies emerged from the dust that filled the void left by the fall of the dot-com industry. i was reading this In 1999, one of these companies was Lucent Technologies. Lucent Technologies was founded in 1986 by Bell Laboratories and Eric Young. Bell Labs was a predecessor company of Lucent Technologies

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In 1999, Lucent Technologies had already been in existence for 25 years. I was hired to create a corporate identity for Lucent Technologies’ new startup subsidiary, Lucent’s Enterprise Systems (LESI). Our objective was to position LESI as a leading provider of enterprise information management (EIM) and communication management solutions. To accomplish this, we had to establish a brand identity that would be consistent with our core business of telecommunications and with the enterprise needs that would be generated by a

Marketing Plan

In this case study on Lucent Technologies, you’ll examine their 1999 marketing plan that helped them grow from $50 million to $2.7 billion in three years. Lucent Technologies was a Silicon Valley innovator that revolutionized communications through high-speed digital networking. Founded in 1986 by Robert Noyce and Gordon Moore, it was the first to produce a transistor on a single chip, making it a pioneer in integrated circuits (ICs). Lucent