Droga5 Launching JayZs Decoded Anita Elberse Kwame OwusuKesse 2012 Case Study Solution

Droga5 Launching JayZs Decoded Anita Elberse Kwame OwusuKesse 2012

BCG Matrix Analysis

The world is now replete with self-styled experts. They appear on TV, radio and newspapers—even in sports programs. In addition, there’s social media: tweets, status updates, Facebook, LinkedIn. With the ever-more available information, people are looking for advice, guidance and inspiration. And what better authority than a celebrity? Jay-Z, who is the CEO of his own music label, has become an authority on many subjects, including business. His recent book, Decoded, provides a framework for understanding

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In December 2011, we started working with Anita Elberse and Kwame Owusu to bring Jay-Z’s Decoded brand into existence. visite site We are using a conversational tone that matches their brand and style. The first task was to develop a tagline that would capture the essence of the brand. After several meetings, we finally came up with “Decoded” which has resonated with our clients. We also developed a new creative strategy that features the talented Anita’s brand voice, “Smart Strategy”.

SWOT Analysis

“Droga5 Launching JayZs Decoded” is a bold, engaging and unconventional campaign to commemorate Jay-Z’s new book “Decoded” in 2012. The campaign was developed for Jay-Z’s website, JayZsDecoded.com. Here’s a summary of the campaign, including the creative strategy, media, and the key takeaways. Intro: The campaign, with creative developed by Droga5, begins with a bold and energetic

Porters Model Analysis

Jay-Z and Droga5 announced Decoded, a new media-based agency that will bring the world’s largest collection of hip-hop music, culture, and stories to life for brands. The move is the largest corporate acquisition in brand-side media, a move that will “help [Droga5] to reinvent and grow” its business, according to Jay-Z, according to an exclusive report from Digiday. read this post here “Decoded is the birth of a new media platform, and it’s the next step in the evolution of

PESTEL Analysis

Droga5 launched an advertising campaign for Jay-Z’s music. This was JayZ’s first big advertising campaign since he was acquired by Apple (Wired 2014). This was JayZ’s third campaign for Apple (Fast Company 2014). JayZ had been involved in a creative collaborative project called “Dre&Jayz” with Dre, JAY-Z and Eminem’s Hip Hop protégé (Reuters 2014). Dre&Jayz were

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“The New Black” has been at the center of every marketing campaign since the early 2000s. In 2013, Jay-Z dropped his album, a collaboration with Rihanna, for free. The album received a 4.9-star rating in the US and 4.7 stars globally. And while we’ve been familiar with the 1989 album for the past 5 years, we learned how to read Jay-Z, Anita, and Kwame’s brand story in less than 3

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When we think of “social” at agencies and agency partners, what’s the first thing that comes to mind? Calls? Emails? Or the most exciting one to our minds – the Instagram account. We created an Instagram account for our agency as early as 2012. We launched JayZs Decoded, a series that featured music icons in conversations about their art. The series began in April 2012 with Jay-Z. We worked with Jay-Z’s team to craft a series that aligned

Porters Five Forces Analysis

“Drop us a line,” says Jay-Z in his song, “I will not apologize for being myself.” Droga5’s new campaign is, undoubtedly, the same: “Drop us a line,” says Jay-Z, “and we will put you on our radar.” The theme of the campaign is “The Future.” We see two “Jays” talking in slow motion, but in quick succession. One of them says, “Drop us a line.” In a short while, “We are Droga5.”