From Leaf to Cup Hwa Gung Teas Journey in Preserving and Transforming a Familys Legacy Mandy T Tham Sin Mei Cheah HsiMei Chung Case Study Solution

From Leaf to Cup Hwa Gung Teas Journey in Preserving and Transforming a Familys Legacy Mandy T Tham Sin Mei Cheah HsiMei Chung

Porters Model Analysis

The Hwa Gung Teas journey commenced in 2005, when my grandfather took over the family estate on Tin Wan, which was once a rubber plantation. Since 1999, we had been growing our own tea in a small 3.7 hectare tea garden that we had started with a 5 ton plant in 1999. We cultivated a variety of teas under two different systems: the Japanese way and the traditional Chinese method. When we first started, the Japanese system was introduced by my

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As a 15 year old, I remember the day my parents invited me to visit them in their tea estate, the Hwa Gung Teas, to help them preserve and transform the tea. At first, I thought it was an interesting and exciting opportunity, but at the same time, I was also scared. I had never visited a tea estate before, and being the shy child I was, I was nervous about meeting the owner and learning more about tea growing. But I realized that I couldn’t avoid this opportunity if I wanted to understand the

Marketing Plan

The journey from tea bush to cup takes on an artistic form. Hwa Gung Teas is a Chinese family-run business that began its journey more than 100 years ago. The company was started by my grandfather, Tung Ming Te, in 1915. His passion for tea led him to pursue the art of tea manufacturing through his three children: Chung, Kuan-Hsin and I. this Chung, my father, and I took over the business from our father in 1960. I grew

BCG Matrix Analysis

In 2013, I took over the role of General Manager at Hwa Gung Teas where I have spent 25 years. What impressed me was a management team that was passionate about their products and passionate about transforming them into something valuable to customers. We had been selling tea in the local markets since 1991. When we started in 1991, we were in the food industry, selling fresh tea in the markets. The tea was sourced from the best tea plantations. When we started

SWOT Analysis

As a first generation Chinese, my family’s tea heritage began many years ago with our grandfather and great-grandfather’s journey to Japan to introduce Japanese tea to the Chinese community. His journey started in 1930, when Japan declared war on China, causing the Chinese to lose control of their tea estates in Shandong province. Without tea planting facilities and labor, the government ordered the family to leave China. They settled in a village in Korea that became the center of Chinese tea cultivation and processing. their website In 1

Recommendations for the Case Study

From my personal observation and personal experience with From Leaf to Cup Hwa Gung Teas, I have discovered an incredibly unique story of a family that had once relied on tea and tea products to sustain itself and its community. Tea and tea-making, in the past, was a way for families to celebrate the passing down of traditions, to create something precious from a single leaf and connect with others, whether it be loved ones, friends, or strangers. Today, that tradition has been reinterpreted, and Hwa Gung Teas continues