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Atlanta Park Medical Center Vs Hamlin Asset Management Case Study Help Checklist

Atlanta Park Medical Center Vs Hamlin Asset Management Case Study Help Checklist

Atlanta Park Medical Center Vs Hamlin Asset Management Case Study Solution
Atlanta Park Medical Center Vs Hamlin Asset Management Case Study Help
Atlanta Park Medical Center Vs Hamlin Asset Management Case Study Analysis



Analyses for Evaluating Atlanta Park Medical Center Vs Hamlin Asset Management decision to launch Case Study Solution


The following section concentrates on the of marketing for Atlanta Park Medical Center Vs Hamlin Asset Management where the business's clients, competitors and core proficiencies have actually evaluated in order to justify whether the choice to release Case Study Help under Atlanta Park Medical Center Vs Hamlin Asset Management trademark name would be a possible option or not. We have actually first of all looked at the kind of customers that Atlanta Park Medical Center Vs Hamlin Asset Management handle while an evaluation of the competitive environment and the business's weak points and strengths follows. Embedded in the 3C analysis is the justification for not releasing Case Study Help under Atlanta Park Medical Center Vs Hamlin Asset Management name.
Atlanta Park Medical Center Vs Hamlin Asset Management Case Study Solution

Customer Analysis

Atlanta Park Medical Center Vs Hamlin Asset Management consumers can be segmented into two groups, commercial customers and last customers. Both the groups utilize Atlanta Park Medical Center Vs Hamlin Asset Management high performance adhesives while the business is not just associated with the production of these adhesives however also markets them to these client groups. There are 2 types of items that are being sold to these potential markets; instantaneous adhesives and anaerobic adhesives. We would be focusing on the customers of instantaneous adhesives for this analysis because the market for the latter has a lower potential for Atlanta Park Medical Center Vs Hamlin Asset Management compared to that of instantaneous adhesives.

The total market for immediate adhesives is roughly 890,000 in the US in 1978 which covers both consumer groups which have actually been recognized earlier.If we take a look at a breakdown of Atlanta Park Medical Center Vs Hamlin Asset Management possible market or client groups, we can see that the business offers to OEMs (Initial Equipment Makers), Do-it-Yourself clients, repair and overhauling companies (MRO) and makers dealing in items made from leather, wood, plastic and metal. This diversity in customers recommends that Atlanta Park Medical Center Vs Hamlin Asset Management can target has various alternatives in terms of segmenting the marketplace for its new item specifically as each of these groups would be needing the exact same type of product with respective changes in product packaging, amount or need. Nevertheless, the customer is not price sensitive or brand name mindful so launching a low priced dispenser under Atlanta Park Medical Center Vs Hamlin Asset Management name is not a suggested choice.

Company Analysis

Atlanta Park Medical Center Vs Hamlin Asset Management is not simply a maker of adhesives however enjoys market leadership in the instant adhesive industry. The business has its own competent and competent sales force which adds worth to sales by training the company's network of 250 suppliers for helping with the sale of adhesives. Atlanta Park Medical Center Vs Hamlin Asset Management believes in exclusive distribution as suggested by the fact that it has picked to offer through 250 suppliers whereas there is t a network of 10000 distributors that can be explored for expanding reach via suppliers. The company's reach is not limited to The United States and Canada just as it also takes pleasure in global sales. With 1400 outlets spread all throughout The United States and Canada, Atlanta Park Medical Center Vs Hamlin Asset Management has its in-house production plants instead of using out-sourcing as the preferred strategy.

Core competences are not restricted to adhesive manufacturing just as Atlanta Park Medical Center Vs Hamlin Asset Management likewise focuses on making adhesive dispensing equipment to facilitate the use of its items. This double production strategy gives Atlanta Park Medical Center Vs Hamlin Asset Management an edge over rivals given that none of the rivals of giving devices makes immediate adhesives. Additionally, none of these competitors sells directly to the customer either and makes use of distributors for reaching out to clients. While we are looking at the strengths of Atlanta Park Medical Center Vs Hamlin Asset Management, it is important to highlight the business's weak points.

Although the company's sales personnel is skilled in training distributors, the truth remains that the sales team is not trained in offering devices so there is a possibility of relying heavily on distributors when promoting adhesive equipment. It ought to also be kept in mind that the distributors are revealing reluctance when it comes to selling devices that requires servicing which increases the obstacles of selling devices under a particular brand name.

If we take a look at Atlanta Park Medical Center Vs Hamlin Asset Management line of product in adhesive devices especially, the company has actually items focused on the high-end of the market. If Atlanta Park Medical Center Vs Hamlin Asset Management sells Case Study Help under the exact same portfolio, the possibility of sales cannibalization exists. Provided the reality that Case Study Help is priced lower than Atlanta Park Medical Center Vs Hamlin Asset Management high-end line of product, sales cannibalization would absolutely be affecting Atlanta Park Medical Center Vs Hamlin Asset Management sales earnings if the adhesive devices is sold under the company's trademark name.

We can see sales cannibalization impacting Atlanta Park Medical Center Vs Hamlin Asset Management 27A Pencil Applicator which is priced at $275. If Case Study Help is introduced under the business's brand name, there is another possible risk which could decrease Atlanta Park Medical Center Vs Hamlin Asset Management revenue. The truth that $175000 has actually been spent in promoting SuperBonder recommends that it is not a great time for introducing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the instantaneous adhesive.

In addition, if we take a look at the marketplace in general, the adhesives market does not show brand name orientation or price consciousness which offers us two extra reasons for not releasing a low priced item under the company's brand name.

Competitor Analysis

The competitive environment of Atlanta Park Medical Center Vs Hamlin Asset Management would be studied through Porter's 5 forces analysis which would highlight the degree of rivalry in the market.


Degree of Rivalry:

Presently we can see that the adhesive market has a high development capacity due to the existence of fragmented sectors with Atlanta Park Medical Center Vs Hamlin Asset Management delighting in management and a combined market share of 75% with 2 other market gamers, Eastman and Permabond. While market competition in between these players could be called 'extreme' as the consumer is not brand conscious and each of these players has prominence in regards to market share, the fact still remains that the market is not filled and still has several market sectors which can be targeted as possible niche markets even when releasing an adhesive. We can even point out the truth that sales cannibalization may be leading to market rivalry in the adhesive dispenser market while the market for instantaneous adhesives offers growth potential.


Bargaining Power of Buyer: The Bargaining power of the purchaser in this market is low particularly as the buyer has low knowledge about the product. While business like Atlanta Park Medical Center Vs Hamlin Asset Management have handled to train suppliers regarding adhesives, the final consumer is dependent on suppliers. Roughly 72% of sales are made straight by producers and suppliers for instantaneous adhesives so the purchaser has a low bargaining power.

Bargaining Power of Supplier: Provided the fact that the adhesive market is controlled by three gamers, it could be stated that the provider takes pleasure in a greater bargaining power compared to the purchaser. The truth remains that the supplier does not have much influence over the purchaser at this point especially as the buyer does not reveal brand name recognition or price sensitivity. This shows that the distributor has the greater power when it comes to the adhesive market while the producer and the buyer do not have a major control over the actual sales.

Threat of new entrants: The competitive environment with its low brand name commitment and the ease of entry revealed by foreign Japanese competitors in the immediate adhesive market suggests that the market permits ease of entry. However, if we take a look at Atlanta Park Medical Center Vs Hamlin Asset Management in particular, the business has dual capabilities in regards to being a producer of instant adhesives and adhesive dispensers. Prospective threats in devices dispensing market are low which shows the possibility of producing brand awareness in not only immediate adhesives however likewise in giving adhesives as none of the market players has handled to place itself in double abilities.

Risk of Substitutes: The hazard of alternatives in the instantaneous adhesive industry is low while the dispenser market in particular has alternatives like Glumetic suggestion applicators, built-in applicators, pencil applicators and sophisticated consoles. The truth remains that if Atlanta Park Medical Center Vs Hamlin Asset Management introduced Case Study Help, it would be delighting in sales cannibalization for its own products. (see appendix 1 for structure).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Atlanta Park Medical Center Vs Hamlin Asset Management Case Study Help


Despite the fact that our 3C analysis has offered various factors for not releasing Case Study Help under Atlanta Park Medical Center Vs Hamlin Asset Management name, we have a recommended marketing mix for Case Study Help provided below if Atlanta Park Medical Center Vs Hamlin Asset Management decides to proceed with the launch.

Product & Target Market: The target market selected for Case Study Help is 'Motor automobile services' for a number of reasons. This market has an extra development potential of 10.1% which might be a good enough niche market segment for Case Study Help. Not only would a portable dispenser offer benefit to this specific market, the truth that the Diy market can also be targeted if a potable low priced adhesive is being offered for use with SuperBonder.

Price: The recommended rate of Case Study Help has been kept at $175 to the end user whether it is sold through distributors or through direct selling. A price listed below $250 would not require approvals from the senior management in case a mechanic at a motor vehicle maintenance store requires to purchase the item on his own.

Atlanta Park Medical Center Vs Hamlin Asset Management would only be getting $157 per unit as shown in appendix 2 which offers a breakdown of gross success and net success for Atlanta Park Medical Center Vs Hamlin Asset Management for releasing Case Study Help.

Place: A circulation model where Atlanta Park Medical Center Vs Hamlin Asset Management directly sends the item to the regional supplier and keeps a 10% drop shipment allowance for the supplier would be utilized by Atlanta Park Medical Center Vs Hamlin Asset Management. Considering that the sales team is currently participated in offering immediate adhesives and they do not have knowledge in offering dispensers, including them in the selling procedure would be pricey particularly as each sales call expenses roughly $120. The distributors are already offering dispensers so selling Case Study Help through them would be a beneficial choice.

Promotion: Although a low advertising budget plan ought to have been appointed to Case Study Help but the truth that the dispenser is an innovation and it needs to be marketed well in order to cover the capital costs sustained for production, the recommended advertising strategy costing $51816 is suggested for at first introducing the item in the market. The planned ads in magazines would be targeted at mechanics in vehicle upkeep stores. (Suggested text for the ad is shown in appendix 3 while the 4Ps are summed up in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Atlanta Park Medical Center Vs Hamlin Asset Management Case Study Analysis

A suggested plan of action in the kind of a marketing mix has been gone over for Case Study Help, the fact still remains that the item would not complement Atlanta Park Medical Center Vs Hamlin Asset Management item line. We take a look at appendix 2, we can see how the total gross profitability for the two models is expected to be roughly $49377 if 250 systems of each design are produced annually as per the plan. The initial planned marketing is around $52000 per year which would be putting a stress on the company's resources leaving Atlanta Park Medical Center Vs Hamlin Asset Management with an unfavorable net earnings if the costs are allocated to Case Study Help just.

The truth that Atlanta Park Medical Center Vs Hamlin Asset Management has currently incurred an initial investment of $48000 in the form of capital expense and prototype development indicates that the earnings from Case Study Help is not enough to undertake the threat of sales cannibalization. Aside from that, we can see that a low priced dispenser for a market revealing low elasticity of need is not a more effective choice especially of it is affecting the sale of the company's earnings generating designs.



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